Replay: Mastering the 2022 Pie: Assess Your Digital Media Mix in the Post-Pandemic World
Original Date: December 9, 2021 @ 12:00pm CT
The digital media buying and planning landscape has changed more in the last year than in the last decade. When was the last time you reviewed your media mix? Do your investments match today’s reality?
Dan Golden, Co-Founder & Chief Search Artist of Be Found Online, will lead a roundtable discussion with industry experts to discuss how the pandemic has changed the digital media pies. We’ll be looking through the lens of media consumption, evolving ad formats and platform market share to help brands identify gaps and opportunities. Expect some insightful pie charts and a few gratuitous pie references to match the season.
Round table participants include:
- Chad Rogers: Co-Founder and Chief Revenue Officer at Lemonlight
- Nohely Garay: Director of Client & Media Strategy at Basis Technologies
- Adam Herman: EVP, Media Director at Zimmerman Advertising
The goal of this webinar is to leave with an understanding of how the digital landscape has changed and arm your media team for a successful 2022.