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Our Approach
How We Help Brands Improve AI Visibility
Rather than chasing AI shortcuts, we focus on building the signals that search engines and AI systems consistently trust. Our work combines traditional SEO, content strategy, technical optimization, and AI visibility research.
AI Visibility Research
Understand how your brand currently appears across AI search experiences, where competitors are gaining ground, and which topics or prompts create the greatest opportunity for growth. We establish a clear baseline before any work begins.
Content & Topical Authority
Pillar pages, topic clusters, FAQs, and supporting content designed to strengthen expertise and increase discoverability. Content strategy that includes AI-specific topics and prompts from the start.
Technical SEO for AI Readiness
Ensure search engines and AI systems can efficiently crawl, understand, and retrieve your content — through strong site architecture, schema markup, semantic internal linking, and content structure improvements.
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Entity & Brand Optimization
Strengthen relationships between your brand, products, services, and areas of expertise so AI systems accurately understand and reference your business. Includes brand sentiment and perception analysis.
AI Visibility Reporting
Monthly reporting that tracks citations, mentions, prompt visibility, AI Overview performance, and competitor activity. Clear insights on what is changing, what is working, and where to focus next.
Conversational Search Optimization
Align your content with how people actually ask questions inside AI-driven experiences — so when those conversational queries happen, your brand is positioned to be the answer they receive.
Every engagement begins with research into your business, competitors, and AI landscape to build a strategy with purpose.
Our 15+ years of SEO expertise provide the foundation for sustainable visibility across both traditional and AI-powered search.
We prioritize opportunities using AI visibility data, competitive insights, and performance analytics—not industry hype.
AI search is changing rapidly, and we're committed to providing clear recommendations, measurable progress, and honest expectations every step of the way.
Rima N. | Design Studio
Working with Be Found Online has been genuinely different from anything I've experienced in the digital marketing space. As a small business owner, I needed more than just traditional SEO.
The landscape has shifted so significantly with AI Overviews and AI generative search that what worked two years ago simply doesn't cut it anymore. Their team understood that immediately and built a strategy that reflects where search actually is right now, not where it was.
Stephanie R. | Fractional CMO
The whole team at Be Found Online is exceptional. I've referred several clients to the agency for paid media, SEO, and AI visibility.
I continue to be blown away by this team and will continue to recommend them to anyone who needs search, paid media, or AI visibility support for their business; especially for high consideration (longer sales-cycle) brands.
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Carla D’Alessandro | CMO at Brightline
From acquiring new customers to tackling multi-touch attribution to developing an urgent media plan overnight – the BFO team has consistently gone the extra mile to both get it right and make it right. There are few digital agencies that balance the art and science of organic and paid media quite like BFO. They are passionate. They care. They wear orange.
Jeff Matthews | Director of Growth Marketing at Basis Technologies
We hired BFO and the orange man, Dan Golden, to help us build out an SEO strategy and engagement has been top-notch since day 1. BFO’s team is super quick and responsive and has exceeded expectations on deliverables across the board. I am excited about some upcoming projects where BFO will get even further ingrained with our team/strategy (we are re-doing sections of our website, aligning our paid search and SEO strategy, etc). Big stuff is coming and BFO is the strategic (and fun) partner we needed to get us to the next level.
Taylor Wilson | SEO Manager at Penn Foster
The team at BFO was highly skilled and a pleasure to work with. As an SEO myself, I was consistently impressed with their level of industry knowledge.
The BFO Advantage
Many Agencies Treat AI Visibility as a Standalone Add-On. We Don't.
At Be Found Online, AI Search Optimization sits at the intersection of three core capabilities we have been building for over 15 years. We have seen SEO evolve through every major shift — and what has never changed is that quality wins.
Why SEO Still Matters
AI Search Optimization Doesn't Replace SEO. It Expands It.
Many brands assume AI search requires an entirely new strategy. In reality, AI visibility is often built on the same foundations that drive strong SEO performance.
Google has stated that best practices for SEO remain relevant for generative AI experiences, because AI-powered search features are rooted in Google's core ranking and quality systems.
That means investments in technical SEO, content quality, authority, user experience, and site structure continue to create value across both traditional and AI search environments.
Strong SEO = Faster AI Gains
Brands with established authority and content depth tend to earn AI citations sooner than brands starting from scratch.
One Integrated Strategy
We manage AI Visibility work alongside your broader organic strategy — not as a separate silo bolted on as an afterthought.
Built for the Long Game
AI search is evolving fast. We set realistic expectations, monitor constantly, and keep you informed every step of the way.
Honest by Default
No one can guarantee a specific placement in ChatGPT or Perplexity. We will never tell you otherwise. What we can do is build the kind of presence that earns citations consistently.