Regal Bath & Kitchens Case Study - Be Found Online

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OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
SEO Solutions

Technical SEO Services

Off Page SEO Services

Local SEO Services

Content Services for SEO

Website Migration Services

Paid Media Solutions

Paid Search Advertising

Paid Social Advertising

Programmatic Advertising

Display Advertising

Shopping Advertising

Multi-Location & Franchise

Data & Analytics Solutions

Website Analytics

Custom Reporting

Google Analytics 4

Server-Side Tracking

Content Solutions

Research & Audit

Create & Publish

Report & Optimize
INDUSTRIES
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
INDUSTRIES
B2B Markets

Financial Services

Software & SaaS

Manufacturing

B2C Markets

Consumer Packaged Goods

Ecommerce

Education

Restaurants & QSRS

Retail

Travel & Hospitality

Cannabis
ABOUT US
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
ABOUT US
Who We Are

News, Events, & Media

Our Team

Career Opportunities

Agency Partnerships
RESOURCE HUB
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
RESOURCE HUB
Blog

Webinars

Case Studies

Guides

SEO FAQ

How Long Does It Take to See SEO Results?

What Is On-Page SEO?

What Is Off-Page SEO?

What Is SEO Content?

What Is Technical SEO?

What Is Indexing in SEO?

What SEO Metrics & KPIs Should I Care About?

Big Ideas With BFO!

All Resources

SERVICES
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
SEO Solutions

Technical SEO Services

Off Page SEO Services

Local SEO Services

Content Services for SEO

Website Migration Services

Paid Media Solutions

Paid Search Advertising

Paid Social Advertising

Programmatic Advertising

Display Advertising

Shopping Advertising

Multi-Location & Franchise

Data & Analytics Solutions

Website Analytics

Custom Reporting

Google Analytics 4

Server-Side Tracking

Content Solutions

Research & Audit

Create & Publish

Report & Optimize
INDUSTRIES
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
INDUSTRIES
B2B Markets

Financial Services

Software & SaaS

Manufacturing

B2C Markets

Consumer Packaged Goods

Ecommerce

Education

Restaurants & QSRS

Retail

Travel & Hospitality

Cannabis
ABOUT US
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
ABOUT US
Who We Are

News, Events, & Media

Our Team

Career Opportunities

Agency Partnerships
RESOURCE HUB
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
RESOURCE HUB
Blog

Webinars

Case Studies

Guides

SEO FAQ

How Long Does It Take to See SEO Results?

What Is On-Page SEO?

What Is Off-Page SEO?

What Is SEO Content?

What Is Technical SEO?

What Is Indexing in SEO?

What SEO Metrics & KPIs Should I Care About?

Big Ideas With BFO!

All Resources

The team of SEO experts at BFO crafted a comprehensive strategy to address the client’s need for improved local visibility. Focusing on improving local SEO and building content to target high-value keywords across their service areas, our approach included:

Conducting a full technical audit, Google My Business (GMB) and NAP audit, keyword research, and competitive analysis to understand opportunities for improvement.
Implementing meta-data changes on service pages to target high-value, location-specific keywords like "Bathroom Remodeling" and "Kitchen Remodeling."
Developing a local SEO strategy to create location-specific pages for their six service areas, with content optimized for 10 priority keywords per location.
Revamping content on key service pages (Bathroom Remodeling, Kitchen Remodeling, Cabinet Refacing, Design) to focus more on explaining the services offered, rather than branding alone.
Launching the local strategy by pushing 6 new location pages live, each with geo-targeted content.

Introducing a blog section with AI-assisted posts, edited and customized to reflect Regal Bath & Kitchens' branding, with posts like "Cost to Remodel a Bathroom" and "Small Bathroom Design Ideas."

Google Search Console (GSC):
- Overall Clicks: Increased by 113% (YoY, May 19 - Aug 18)
- Overall Impressions: Increased by 88%
- Non-Brand Clicks: Increased by 845%
- Non-Brand Impressions: Increased by 111%
SEMrush Keyword Performance:
- Page 1 Rankings: Improved by 138.46% (13 to 31 keywords)
- Page 2 Rankings: Improved by 218.75% (16 to 51 keywords)
- Overall Keyword Rankings (Positions 1-100): Improved by 173.44% (241 to 659 keywords)
Analytics (Google Analytics 4):
- Location Pages: Users improved by 147, Sessions by 159, and Engaged Sessions by 117.
Local Keyword Highlights:
- Phoenix: "Kitchen and bath remodel" improved from not ranking to position 9, and "Bathroom remodel ideas" improved to position 20.
- Mesa: "Cabinet refacing" improved from 16 to 7, and "Kitchen remodelers" jumped from not ranking to position 24.
- Chandler: "Kitchen and bath remodel" went from 16 to 1, and "Bathroom remodeling" jumped from 100 to 8.
- Gilbert: "Kitchen and bath remodel" went from 19 to 1, and "Kitchen designers near me" improved from 100 to 11.