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UTM Parameters and Channel Groupings Guide for Google Analytics 4
Here's to Proper Attribution in 2025!
Are your Google Analytics 4 (GA4) reports accurate? As GA4 continues to grow, there's no time to keep missing attribution! How are you going to know which successes to lean into without properly setting up UTM parameters and understanding channel groupings? It's time to hone in on UTM parameter best practices!
In this essential guide for every digital marketer, you will find:
- UTM parameters explained
- UTM parameter types and meanings
- UTM parameter configuration
- UTM parameters best practices
- Google Analytics 4 channel groupings explained
- Definition of each Google Analytics channel grouping
- Additional GA4 UTM parameter resources
- Additional GA4 channel grouping resources
It's 2025, time to know where your traffic is coming from and what's driving it.