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As technology quickly evolves (we’re looking at you AI) and user behavior continues to change due to the current economic climate, developing a digital strategy that helps you accomplish your organization’s goals while maintaining your marketing budget can feel like an uphill battle. Uncertainty remains top of mind for many business, which is why BFO has partnered with Google to bring you some answers to questions like:

  1. How do you prepare?
  2. What can you do on your own?
  3. What can we do together?

Join BFO’s Director of Paid Media, Curtiss Gulash, and Uday Badami, Strategic Agency Manager from Google, as they discuss the shifts they’ve observed in how consumers are responding to the broader macroeconomic context, evolving their behaviors as they adapt to new realities.


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