There are countless free software tools at any business's disposal, but what makes your technology a better bet than the competitor next door, especially when that one is free and yours has some costs attached? Enabling customer understanding and encouraging a preference for premium software tools is no easy feat, but when you tell the right story, the task becomes much easier

We've written an in-depth overview on how to better market yourself in order to help your target audience understand the benefits of purchasing a premium software for their business.