Replay: The Intersection of Brand & Digital Marketing
Original Date: August 26, 2021 @ 12:00pm CT
Digital marketing is one of the most effective tools a company can utilize to attract new customers and increase web traffic. However, once these prospects reach a site, what are brands doing to keep them engaged? More importantly, what are brands doing to keep them coming back? Brand marketing is a necessary, long-term investment in a brand’s story and its message. It is a way to not only promote a product or service but to promote the entire brand as a whole. Without it, a digital marketing strategy can only go so far.
Meg Prejzner, Founder of Hackett Brand Consulting, joins Be Found Online’s Steve Krull to discuss how brands can better synergize their brand marketing with their digital efforts to create a better, more cohesive marketing approach.