Basis Case Study - Be Found Online

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We’re conquering the complicated to drive the business results for our clients.

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We put our clients at ease because they trust they’re in good hands with every project, every time.

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If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
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SEO Solutions

Technical SEO Services

Off Page SEO Services

Local SEO Services

Content Services for SEO

Website Migration Services

Paid Media Solutions

Paid Search Advertising

Paid Social Advertising

Programmatic Advertising

Display Advertising

Shopping Advertising

Multi-Location & Franchise

Data & Analytics Solutions

Website Analytics

Custom Reporting

Google Analytics 4

Server-Side Tracking

Universal Analytics Data Backup

Content Solutions

Research & Audit

Create & Publish

Report & Optimize
INDUSTRIES
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
INDUSTRIES
B2B Markets

Financial Services

Software & SaaS

Manufacturing

B2C Markets

Ecommerce

Retail

Education

Travel & Hospitality

Restaurants & QSRS

Consumer Packaged Goods
ABOUT US
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
ABOUT US
Who We Are

News, Events, & Media

Our Team

Career Opportunities

Agency Partnerships
RESOURCE HUB
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
RESOURCE HUB
All Resources

Blog

Webinars

Case Studies

Guides

SEO FAQ

How Long Does It Take to See SEO Results?

What Is On-Page SEO?

What Is Off-Page SEO?

What Is SEO Content?

What Is Technical SEO?

What Is Indexing in SEO?

What SEO Metrics & KPIs Should I Care About?

SERVICES
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
SEO Solutions

Technical SEO Services

Off Page SEO Services

Local SEO Services

Content Services for SEO

Website Migration Services

Paid Media Solutions

Paid Search Advertising

Paid Social Advertising

Programmatic Advertising

Display Advertising

Shopping Advertising

Multi-Location & Franchise

Data & Analytics Solutions

Website Analytics

Custom Reporting

Google Analytics 4

Server-Side Tracking

Universal Analytics Data Backup

Content Solutions

Research & Audit

Create & Publish

Report & Optimize
INDUSTRIES
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
INDUSTRIES
B2B Markets

Financial Services

Software & SaaS

Manufacturing

B2C Markets

Ecommerce

Retail

Education

Travel & Hospitality

Restaurants & QSRS

Consumer Packaged Goods
ABOUT US
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
ABOUT US
Who We Are

News, Events, & Media

Our Team

Career Opportunities

Agency Partnerships
RESOURCE HUB
OUR PILLARS

SERVICE

We’re conquering the complicated to drive the business results for our clients.

TRUSTED

We put our clients at ease because they trust they’re in good hands with every project, every time.

IMPACTFUL

We work to make an impact in the work we do and in the world around us.

PURPOSEFUL

If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
RESOURCE HUB
All Resources

Blog

Webinars

Case Studies

Guides

SEO FAQ

How Long Does It Take to See SEO Results?

What Is On-Page SEO?

What Is Off-Page SEO?

What Is SEO Content?

What Is Technical SEO?

What Is Indexing in SEO?

What SEO Metrics & KPIs Should I Care About?

We worked directly with the client's internal development team to ensure our recommendations were implemented correctly.

For SEO and website migrations, specifically, an internal development team is crucial for implementation and greatly helps accomplish goals. We brought our vast experience in mitigating traffic loss and keyword ranking drops that typically occur when websites are migrated to help build a strong plan for execution.

BFO recommended a large redirect map of 301 permanent redirects (the most important line of defense in migrations), that involved thousands of URLs from the old site, and from a recently acquired company’s site.We carried out a pre-launch audit on the staging site and caught many problems with metadata and internal links that we were able to fix prior to launch. Upon launch, we immediately checked to see if the redirects were currently implemented, and that our sitemap was submitted and pages were being indexed. We also conducted a post-launch audit to look for additional issues.

Part of our practice during website migrations is to conduct a baseline report that captures session statistics, engagement, page speed, keyword rankings, and site crawls on a weekly basis leading up and following the migration. This allows us to see exactly how the migration is affecting the website from a variety of angles. Normally following migrations, sites can experience up to a 20% loss in organic traffic that is typically recovered in a period of 3-6 months. In the case of this migration, which also included a new domain name, we recovered fully from session loss in 1 ½ months time, reducing the recovery time by up to 75%!

Our overall keyword rankings were fully recovered in the same amount of time. This data was pulled from our baseline report, google search console impressions and clicks, and SEMrush keyword ranking historical data. Although the technical SEO aspects were covered very well, we were reminded that, during a migration with a rebrand, we need to work more closely with the marketing team to ensure mentions of the old brand are changed everywhere outside of the website as well.