Year-End Performance Deep Dive: How to Use 2025 Data to Drive 2026 Strategy
December 17, 2025
Read MoreOUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
SERVICES
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
OUR PILLARS
SERVICE
We’re conquering the complicated to drive the business results for our clients.
TRUSTED
We put our clients at ease because they trust they’re in good hands with every project, every time.
IMPACTFUL
We work to make an impact in the work we do and in the world around us.
PURPOSEFUL
If you’re looking for a partner who can help you make an impact in a big way – we’re your people.
In just 1.5 months, Be Found Online fully recovered session and keyword ranking drops following a client's domain change and rebrand!
Basis, the most comprehensive media automation and intelligence platform in the industry, approached us with the challenge of a complete company rebrand - a rebrand that included a domain name change for the client!
Basis, the most comprehensive media automation and intelligence platform in the industry, approached BFO with the challenge of a complete company rebrand - a rebrand that included a domain name change for the client.
The challenge BFO faced was to migrate the client's entire website to a new domain name, all while mitigating the large traffic loss and keyword rankings dips that are associated with website migrations. Normal website migrations with changing URLs and new CMS platforms are already challenging. However, when you add a domain name change, there is increased risk since search engines need to crawl and establish a connection between your old domain name and your new one.
The client identified that they did not know much about the technical SEO aspects surrounding website migrations. In knowing they did not have the internal know-how to execute this tricky migration, the client leaned heavily on BFO experts to advise on that side of the migration.
We worked directly with the client's internal development team to ensure our recommendations were implemented correctly.
For SEO and website migrations, specifically, an internal development team is crucial for implementation and greatly helps accomplish goals. We brought our vast experience in mitigating traffic loss and keyword ranking drops that typically occur when websites are migrated to help build a strong plan for execution.
BFO recommended a large redirect map of 301 permanent redirects (the most important line of defense in migrations), that involved thousands of URLs from the old site, and from a recently acquired company’s site.We carried out a pre-launch audit on the staging site and caught many problems with metadata and internal links that we were able to fix prior to launch. Upon launch, we immediately checked to see if the redirects were currently implemented, and that our sitemap was submitted and pages were being indexed. We also conducted a post-launch audit to look for additional issues.
To Fully Recover Keyword Rankings
To Fully Recover Sessions Lost
in Average Recovery Time!
Part of our practice during website migrations is to conduct a baseline report that captures session statistics, engagement, page speed, keyword rankings, and site crawls on a weekly basis leading up and following the migration. This allows us to see exactly how the migration is affecting the website from a variety of angles. Normally following migrations, sites can experience up to a 20% loss in organic traffic that is typically recovered in a period of 3-6 months. In the case of this migration, which also included a new domain name, we recovered fully from session loss in 1 ½ months time, reducing the recovery time by up to 75%!
Our overall keyword rankings were fully recovered in the same amount of time. This data was pulled from our baseline report, google search console impressions and clicks, and SEMrush keyword ranking historical data. Although the technical SEO aspects were covered very well, we were reminded that, during a migration with a rebrand, we need to work more closely with the marketing team to ensure mentions of the old brand are changed everywhere outside of the website as well.
Kyle Geib
December 17, 2025
Read More
Kyle Geib
December 12, 2025
Read More
Kyle Geib
December 02, 2025
Read More
Kyle Geib
November 18, 2025
Read More
Jon Pappas
November 17, 2025
Read More
Jon Pappas
October 28, 2025
Read More
Scott Diebel
October 23, 2025
Read More
Kyle Geib
October 17, 2025
Read More
Jon Pappas
October 10, 2025
Read More
Kyle Geib
October 01, 2025
Read More
October 28, 2021
Read More
December 08, 2022
Read More
January 01, 2022
Read More
June 21, 2023
Read More
September 22, 2022
Read More
December 09, 2021
Read More
June 30, 2022
Read More
June 24, 2021
Read More
September 30, 2021
Read More
April 22, 2021
Read More
August 26, 2021
Read More
February 08, 2022
Read More
March 29, 2023
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read More
October 01, 2024
Read MoreSeptember 27, 2023
Read MoreMarch 06, 2024
Read More60% Increase in Page 1 Keyword Rankings!
February 19, 2024
Read MoreFull Keyword & Traffic Recovery in 1.5 Months!
February 26, 2024
Read More113% Increase in Overall Clicks!
October 29, 2024
Read MoreDecember 18, 2024
Read MoreJanuary 07, 2025
Read More