Data Attribution & Media Mix Modeling
This week on Big Ideas With BFO, Steve is jumping back into a favorite topic (and tongue-twister): data-driven attribution & media mix modeling.
If you’ve heard Steve speak at DigiMarCon or other events, you know he’s passionate about this—because too many brands are still planning media in silos instead of letting the data lead the way. In this video, he shares why attribution should be driving your decision, plus a few steps to get started.