Pillar-Based Audit & Gaps
This week on Big Ideas With BFO, Steve Krull's diving into one of our favorite strategies: pillar-based content.
Inspired by insights from our friend and content pro Ryan Brock of Pillar and Co., Steve shares his own take on how to organize, expand, and supercharge your content using topic and cluster research—plus a few tools and tips to get you started.
(Spoiler alert: you probably already have content worth building on 👀)