CREATE A STEADY STREAM OF PREDICTABLE REVENUE THROUGH ECOMMERCE MARKETING
BE SEEN BY THE RIGHT AUDIENCE, IN THE RIGHT PLACE AND AT THE RIGHT TIME TO CLOSE MORE SALES WITH AN ECOMMERCE MARKETING AGENCY.
Location! Location! Location! It’s just as true for ecommerce sites as it is for brick-and-mortar retailers. For ecommerce, the real estate challenge is the constantly shifting online world. Yet, in both cases, winning business means being where buyers are.
BFO employs a comprehensive ecommerce marketing strategy to win prime online real estate for clients at just the right time, and with an optimized message to guarantee maximum effect. The strategy features a great deal of flexibility to meet every client’s unique audience and offering, yet relies on a proven process to promote each product.
OUR PROCESS: STRATEGIC DEPLOYMENT OF TOOLS AND CONTENT
We put immense resources in the hands of our ecommerce clients. These resources include: expert strategy, advanced tools and powerful content to grab attention, engage and promote conversion.
Expert Strategy. Every client team consists of experts in ecommerce, analytics, paid media, SEO, user experience, inbound marketing and content. They collaborate to develop a strategy based on the client’s business goals, whether it’s to increase revenue, expand brand awareness or improve margins. This team continues to serve the client through continuous testing and optimization to preserve winning online real estate.
After we align KPIs with goals, our team does a site audit, optimizes to capture immediate opportunities and guarantees underlying technical elements like Google Tag Manager or Tealium are in place.
Advanced Tools. Every ecommerce audience is unique in how they search and “live” online. Our ecommerce marketing agency strategy includes tools for SEO, Paid Search, Remarketing, Display Advertising, Programmatic Buying, Shopping Campaigns & Product Feed Management on Google, Bing and Amazon, Email Marketing and Local & International Search. We can also help clients reach their audience through highly targeted Social Media Advertising on LinkedIn, Facebook, Twitter, YouTube, Instagram and Pinterest.
As a certified Google Premier Partner, we offer the advanced analytics available through the Google Analytics 360 Suite of products.
Content. Our experienced content team understands how to connect, engage and resonate with an audience. For clients with content writers, we can support with scaled-back editing services or simply provide keyword recommendations to capitalize on audience trends.
YOUR RESULTS: A FULLY INTEGRATED STRATEGY, BRAND LOYALTY AND CONSISTENT REVENUE
Revenue may be the single most important data point that matters to an ecommerce brand and an ecommerce marketing agency, but it’s not the only one to track. BFO provides its ecommerce clients a fully integrated strategy with numerous, relevant data points and KPIs that can be leading indicators for revenue. When managed and monitored, these can warn about shifting trends and give clients time to adapt.
A fully integrated strategy comes with many additional benefits:
– A consistent presence. Appearing as a top result in paid and organic search builds familiarity (and interest!) with a target audience.
– Brand authority. Users trust sites they see regularly.
– Brand loyalty. Appearing in search results affirms previous purchases and encourages future ones.
– Growth. Data analytics reveal opportunities via new channels, new audiences and even new products.