AVOID EXPENSIVE DATA PITFALLS. GAIN PROFITABLE INSIGHTS. LEVERAGE THE EXPERTISE OF A GOOGLE ANALYTICS CERTIFIED PARTNER
EXCEED BRAND GOALS, SET HIGHER BENCHMARKS AND FIND NEW PROFIT OPPORTUNITIES WITH GOOGLE ANALYTICS 360
Every webpage holds a wealth of data. It tells a story about what an audience likes, and what it doesn’t. Complete access to this data supports informed decisions, reveals new insights and drives profits.
That’s why brands with heavy site traffic choose Google Analytics 360. It delivers full data sets, rather than sampled data that the free platform, Google Analytics, provides when a report exceeds 500,000 sessions. We’ve seen a high-traffic site have a 99.4% sampling rate, a nearly 100% estimate of site traffic! Inaccurate or incomplete data like this can lead to ineffective marketing campaigns, whereas complete data displays user behavior as it is, not as a projection of what it might be. This is where the expertise of a Google Analytics Certified Partner can help.
OUR PROCESS: A PROVEN STRATEGY TO UNLOCK THE POWER OF YOUR DATA
Awesome digital marketing campaigns result at the intersection of accurate data and strategy. As a Google Analytics Certified Partner, we’ve built our process around a proven and transparent strategy designed to unlock the power in your data and align it with your brand’s campaign targets, marketing objectives and wider company goals.
It starts with your goals. Our first step involves a lot of listening and asking questions to ensure we have complete clarity of what you want to achieve. Years of analytics consulting means we’re adept at figuring out your company’s exact pain points.
Next, we will do a full audit. We want to trust your data, but we can’t until we’re sure it’s accurate. In order to accomplish this, we’ll run a thorough audit of your website and Google Analytics account to determine what actions need to be taken in order for you to trust your data and reach your goals.
Then, we’ll review the audit. As part of the conversation, we recommend approaches for mobile and desktop platforms–and apps, too! We want you to understand how you will gain more value from your data and introduce potential opportunities to capture immediate, short-term gains.
If your brand has a lot of traffic, we may recommend Google Analytics 360. We may also recommend the use of a tag management platform like Tealium or Google Tag Manager. However, we only recommend new tools or platforms when the ROI makes sense.
Finally, we implement the agreed-upon and co-authored strategy. As part of this process, we set up monitoring and reporting, and perform advanced integrations for more in-depth analysis of user behavior and site usage. Report examples include attribution analysis and campaign performance to better understand user preferences.
For ecommerce clients, we apply a thorough ecommerce setup process. This includes performing test purchases and adding code to the website to ensure all appropriate sales data gets captured by Google Analytics.
YOUR RESULTS: MAXIMIZE THE DATA’S IMPACT WITH TRAINING AND SUPPORT
Our team works closely with client representatives to provide extensive support and ensure the best possible results. This includes technical support. If you have a problem, call us.
We provide ongoing training for client staff in the use of analytical tools to understand their website’s performance. Customized training in a company’s vertical is also available. As a Google Analytics Certified Partner, we also offer Google Analytics Certification Training.
At BFO, we believe well-informed and educated clients achieve the greatest success. This means we always encourage continuous learning for our clients who desire to understand their data on a deeper level. Our value derives from our expertise in interpreting data and trends, not the data we deliver.
Your digital marketing efforts capture an immense amount of data at every step of the customer engagement. Google Analytics can put that data to work for you. The expertise of a Google Analytics agency can extract insight to lift your SEO, SEM, remarketing and programmatic efforts to exceed goals and expose new opportunities.
BFO’s approach promises a true partnership and a focus on results aligned with company goals to guarantee a successful, valuable and ROI-driven analytics program.