B2B Services: A Story About Alignment

No matter what your service business is, IT consulting, financial advising, law, accounting, or marketing, your B2B marketing boils down to one mutual trait: you’re in a relationship business. And to maintain a relationship with your target audience, your teams must stay connected across long sales cycles and multiple technology stacks, which requires some serious alignment between sales and marketing teams.


  • Longer sales cycles
  • Activating multiple stakeholders
  • Solution selling vs directional selling
  • Generating the demand to fill the top of the sales funnel
  • Targeting the right accounts
  • Building authority for your sales teams


  • New meetings and opportunities
  • Increasing the quality of leads from target accounts
  • Increased revenue and customer retention

Accelerate Your B2B Marketing & Sales


We’re here to help you take the guesswork out of your digital marketing initiatives. BFO’s B2B marketing solutions are designed to build marketing funnels that generate leads and create opportunities for professional service firms by leveraging a unique resource only you can have — your people. Want to go beyond driving topline leads?  We can help you build connections, start conversations, and turn relationships into revenue.