CPG is Anything But 1-2-3
Today, CPG brands must navigate an increasingly fragmented ecosystem of digital platforms and marketplaces with wholesale and retail distribution. At the same time, these brands have to figure out how to differentiate themselves from the flood of lookalikes and private label brands that end up confusing consumers.We all know awareness and trial are what drive sales. The trick is how to generate these key movers. You’ve got to reach your consumers when and where they are looking for your products with a compelling and differentiating message. Digital channels provide a unique opportunity to move products, while building brand loyalty through relevant engagement.
YOUR CHALLENGES
- Finding the right media mix
- Defining goals and objectives
- Measuring brand loyalty and retail sales lift
- Covering the entire spectrum from B2C to B2B
YOUR GOALS
- Sales
- Leads
- Reach and Frequency
- Brand Recognition
- Market Share and Market Penetration
Drive Revenue & Customer Loyalty
CPG IS AN INTENSE BATTLE. WE CAN HELP YOU WIN.
BFO is here to help CPG brands grow. We use a thoughtful combination of paid media, earned, and owned media, to drive and measure sales across owned and other distributed channels. We have a proven track record of creating successful campaigns supporting new products, wholesale launches, as well as developing full-fledged national strategies. BFO is built to help CPG brands engage digitally with your loyal, as well as prospective, customers. And our mission is to help you drive revenue across digital & offline channels while building an army of loyal customers.