Higher Education Marketing Requires the Long View

Higher education marketing would be easy if it were simply focused on lead generation and filling your pipeline. But unfortunately, leads do not always equal students. The path from prospective student to becoming an actual student is a long one. You’ve got to have a system that can nurture them along the entire process to ultimately boost enrollment.


  • Prospective students have a long consideration cycle
  • Post-lead marketing is required to nurture students through the funnel
  • Measuring attribution from the first impression to enrollment
  • Integrating reporting to understand which channels drive starts


  • Information downloads
  • Open-house sign-ups
  • Online applications
  • Admissions appointments
  • Starts and enrollment

Boost Your Applicants and Enrollments Now


BFO can help your message reach students through all the noise. And we have the proof. We’ve been boosting enrollment for our clients for over ten years, by driving a seamless user experience through the full student journey. BFO deploys a range of paid media, organic, and content strategies to get your message in front of students when—and where—they are exploring schools and programs.  BFO can help you turn those applications into real, live students.

Let’s talk shop!