How Can Hospitality Marketing Take Flight Again?
The future of travel and hospitality digital marketing has changed forever, given the events of 2020. Brands are faced with finding ways to reignite their dormant, loyal guests, and at the same time, address the new normal of their travel marketing efforts. The need to drive heads in beds, increase loyalty, and attract new guests is more challenging than ever, especially when the high-value travel bookings involve such a long and involved research process.
- Planning for seasonality & booking cycles
- Competing with OTAs and direct booking sites
- Taking advantage of google’s growing vertical travel tools
- Managing meta search engines and price parody
Navigate the New Normal
BEFORE THE TRIP, THERE’S A BUYERS JOURNEY
As a hospitality digital marketing agency, BFO employs a choreographed group of digital offerings to keep people engaged with your travel brand. We have a full understanding of how customer sentiment can impact your ability to gain future customers. That’s why, regardless of whether you offer local, regional, national, or global services, we help create a customized strategy focused on increasing awareness, new bookings, and customer loyalty at all stages of the buyer’s journey.