Paid Search2018-08-15T17:36:01+00:00

ACCELERATE YOUR ROI WITH PPC MANAGEMENT SERVICES

REALIZE NEW HEIGHTS OF PAID SEARCH SUCCESS WITH COMPREHENSIVE PPC MANAGEMENT SERVICES

Take the guesswork out of paid search and prepare for predictable, goal-busting results. The ever-changing paid media landscape poses a big challenge for even the savviest PPC expert. Our PPC management services team applies experience, a proven strategy and constant analysis to deliver clients a whole new level of PPC success.

Our process identifies the most profitable placement for ads from mobile to desktop, in video or in-app. Our team produces compelling ads users can’t help but click. Your PPC ROI will validate the campaign, whether your ads load up the funnel or are part of a shopping campaign.

OUR PROCESS: START WITH THE USER & END WITH A NEW DEFINITION OF SUCCESS

Every digital ad campaign revolves around one factor: your target audience. From Google to YouTube to Amazon, our process applies strategy, insight and analytics to connect with highly qualified leads and deliver powerful ads to achieve every client’s goals. Part of our high-level Be Found® paid media services umbrella, PPC management from BFO is a three-step process.

First, our team listens to understand campaign goals. Then, we work with you to set practical KPIs to measure success. We often do a full paid search audit to understand user behavior and gain insight into the audience.

Next, we implement a PPC campaign based on solid metrics but featuring ad content developed to resonate deeply with the user to motivate a “click” to your landing page, website or micro-site.

Finally, we analyze response. Our comprehensive process goes beyond clicks and conversions. We leverage analytics tools to understand user activity, “offline” and in-store networks to understand ad success, and mobile call tracking data for accurate attribution.

This process applies whether we are building a brand, promoting products and services, or driving downloads in every form of digital advertising, including:

Paid Search.Keywords, targeted ad copy and customer segmentation combine with strategy and innovation to produce compelling ads that prompt action.

Mobile Advertising.Best practices for mobile including local listings and local keywords connect retailer, restaurant and service provider ads to the immediate “buy” opportunities in “near me,” “nearby” and “close by” searches.

Video Advertising.Engage with your audience, make your brand voice heard or tell your story to produce conversions, website traffic or longer play-through rates as we leverage analytics tools that target users and optimize video on YouTube, Hulu, Yahoo!, Gemini and Facebook.

App Advertising.Reach your audience to launch a new app, promote a new update or generate interest as part of a wider digital marketing campaign.

Shopping Campaigns.Leverage our relationships with shopping engines including Amazon, eBay, Shopzilla and PriceGrabber or search-based shopping like Google Shopping and Bing Product Ads to drive sales.

SUPPORTING SERVICES

  • Mobile Advertising
  • Video Advertising
  • App Advertising
  • Shopping Campaigns
  • Remarketing

BETTER PPC, MORE PROFITABLE CONVERSIONS

A user-first approach backed by solid analytics often redefines results. In many cases, PPC cost decreases due to a more highly focused and targeted campaign while conversions climb. Alternatively, in some cases ROAS increases dramatically despite fewer conversions and a higher cost-per-click.

Go beyond CPC. Accelerate your paid search ROI and ROAS. Experience the predictable and profitable results that comes from comprehensive PPC management services and enjoy paid search campaigns that redefine success and create more profitable conversions.

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THOUGHT LEADERSHIP

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