Understanding How Your Audience Searches
Many brands have retail locations in multiple markets across the U.S. with many having locations around the globe. We leverage analytics to understand what your different audiences are looking for “nearby” and adapt your marketing campaigns to each of them.
We employ targeting specific to each locale, but with one twist. We focus on the user experience to reach, connect, and convert.
Whether it’s ads, email or online retail, we help create valuable content to enhance promotions, build credibility or encourage community.
Capitalize on Mobile Search with Local Search
There’s a saying, ‘Mobile search is local search,’ and we help put retailers in the best position to connect. Local listings, hot “nearby” or “near me” micro-moment searches, and GoogleMyBusiness listings are only some of the ways BFO’s retail marketing experts can help increase your presence in mobile and location-based customer searches.
Embrace Community with Social Media
Our social media team can help you grow your online communities and identify and reach your target audience with strategic, optimized paid advertising. Leverage social to build communities to create greater local awareness and produce measurable results.
Leverage the Power the Search Engine – and Reviews
Organic search remains an effective tool for retailers to connect with local buyers. Desktop or mobile, BFO’s SEO and content strategy can improve results through optimized web content and review management to ensure you rank high on search engines like Google, Bing or Yahoo!