EASILY OVERCOME THE MOST COMMON RETAIL DIGITAL MARKETING CHALLENGES
With online sales booming and in-store purchases on the decline, it can be a bleak picture for retail marketing, but there are opportunities if you know how to use them. BFO knows retailers can overcome these challenges. Check out three of the most common challenges in retail digital marketing and learn how to conquer them with the right strategy and cross-channel attribution.
TURN RETAIL DATA INTO IN-STORE SALES WITH DIGITAL MARKETING
It’s no secret, brick and mortar stores are seeing a decline in foot traffic, and therefore a dip in in-store sales. Why? The digital shopping world. Online retailers are becoming more sophisticated and offering plenty of ways to advertise products on their sites while reaping the benefits in revenue. The struggle for large chain retailers to keep up with both online retailers and the sophistication of shoppers is never more apparent than now. As a result, localization has become a huge point of competition in both the digital and physical shopping spheres.
The solution? BFO’s work with global retailers shows these challenges are overcomeable. It comes down to understanding your ROI across the different channels, both digital and in-store. How does digital display advertising relate to in-store purchases? How do you know where to spend digital ad dollars when you don’t know what data points to track?
By tackling the omni-channel reporting and addressing cross-channel attribution, you are miles ahead of the competition and will be better able to improve localized search results. Think of it as a “nationally local strategy,” or bringing national efficiency to the localized experience. And you know what that means? More people in your store. It’s a win-win.
Want to ramp up your higher education digital marketing strategies?
BUILD BETTER CROSS-CHANNEL RETAIL MARKETING STRATEGIES.
How does running a TV commercial impact in-store sales? Is your in-store list really engaging with your emails? BFO dives into the data to bring more shoppers to your site and your stores..
27% YOY REVENUE GROWTH
More market share and more revenue – It’s a common goal for retail businesses, but how do you achieve it? Learn how BFO went back to SEO basics to help a client hit both goals and increase their Year Over Year revenue.
197% INCREASE IN SITE VISITS
One client’s quest to increase site traffic and conversions lead BFO to implement a strategic content marketing strategy to complement their SEO. See how this drove more site visits and conversions Year Over Year.
AVERAGE $15 BELOW TARGET CPL
A franchise client with over 800 brick and mortar locations across North America wanted to increase new customer acquisition within a given radius of their stores. Learn how BFO helped them by using Facebook targeting paid media tactics.
READY TO REACH MORE SHOPPERS?
“The results have been great. Their analytics are very impressive, and we’re pleased with the growth that we continue to see … It’s been a great partnership, and we really do consider them an extension of our internal team.”
– Director of Marketing
DIGITAL MARKETING SERVICES
Over the years, BFO has helped higher education digital marketing programs increase brand awareness and site conversions across the country. Learn how we can help you do the same.
Our strong suit lies in paid media, ensuring your school’s name and website are seen on the right screens. BFO knows where to spend your marketing dollars on advertising and helps you create ROI you can track semester-over-semester.
The combination of SEO and paid media is stronger together than either tool is alone. BFO’s SEO tactics in higher education digital marketing increase your website’s visibility to prospective students seeking degrees from prestigious institutions.
Data is at the heart of everything BFO does. We specialize in helping higher education institutions see impactful data from first interaction to conversion, and understand how to use data to increase future conversions.