Mining the Complexities of Audience Targeting
All marketing relies on reaching the right people. But audience targeting is more complex than simply using the pre-built targeting of Google and Facebook. That is why you must look beyond the typical demographics, psychographics, and firmographics, to focus on marrying audience with intent data. This is crucial in helping brands identify and engage the high-value prospects that are ready to buy. Because once you’ve identified your audience and the best ways to segment them, your marketing efforts can reach the next level by delivering a personalized brand experience at scale.
- CRM and 1st Party Data
- Custom Audiences
- Audience Prospecting
- Creating Buyer Personas
Messaging Focused on the Users Who Matter Most
AUDIENCE SOLUTIONS POWER EVERYTHING WE DO AT BFO
At BFO, Audience Solutions are used holistically. We’ve built a proprietary process that can ingest, enhance, and augment audience data from any source: from your ABM lists, CRM data, and 3rd party data sources. We then plug this valuable audience data into our Paid Media campaigns and Sales Enablement solutions, and we also use it to drive a content strategy unique to you. That’s why we are best-in-class at audience targeting because we know how to find, segment, and activate the right audience.
James and his team at BFO have taken a deep dive into our social media marketing and have helped us identify and solve a long-standing issue we’ve had with pixels, tracking and attribution. Their knowledge and intuition when working with the Facebook ads platform have been invaluable in ensuring that we’re properly targeting and measuring our marketing efforts to continue to justify major investments in social media marketing