Mining the Complexities of Audience Targeting

All marketing relies on reaching the right people. But audience targeting is more complex than simply using the pre-built targeting of Google and Facebook. That is why you must look beyond the typical demographics, psychographics, and firmographics, to focus on marrying audience with intent data. This is crucial in helping brands identify and engage the high-value prospects that are ready to buy. Because once you’ve identified your audience and the best ways to segment them, your marketing efforts can reach the next level by delivering a personalized brand experience at scale.

COME TO US WHEN

  • You need help understanding who your audience is and how to talk with them
  • You are not sure how to reach your target audience
  • You want to discover new audiences to engage with
  • You want to deliver personalized content to your audience

ENGAGEMENTS

  • CRM and 1st Party Data
  • Custom Audiences
  • Audience Prospecting
  • Creating Buyer Personas

ACCREDITATIONS

Messaging Focused on the Users Who Matter Most

AUDIENCE SOLUTIONS POWER EVERYTHING WE DO AT BFO

At BFO, Audience Solutions are used holistically. We’ve built a proprietary process that can ingest, enhance, and augment audience data from any source: from your ABM lists, CRM data, and 3rd party data sources. We then plug this valuable audience data into our Paid Media campaigns and Sales Enablement solutions, and we also use it to drive a content strategy unique to you. That’s why we are best-in-class at audience targeting because we know how to find, segment, and activate the right audience.

Let’s talk shop!