Combining your marketing efforts with your sales efforts to align these teams into one collaborative powerhouse is critical in working toward a common goal that will not only benefit your bottom line, but will also benefit your buyer's bottom line. The key is how you do it.

Our guide will walk you through learning about the people who find you via search and then visit your site, how you can learn more about them, their industry, and how to uncover your content matches with search intent, enabling you to build a more defined funnel.