ABM May Not Be What You Think It Is
Account-Based Marketing (ABM) has many interpretations, from technology platforms, sales approaches, media vendors, and more. Truly effective ABM services should focus on aligning your B2B marketing and sales teams so they can get more efficient at finding, targeting, and converting the best prospects at your target accounts.
- ABM Campaign Development
- ABM Platform Selection
- ABM Content Strategies
- Account Selection & Data Enrichment
Alignment & Efficiency
UPGRADE YOUR ABM STRATEGY WITH BFO
If you want a successful ABM program (who doesn’t?), your brands cannot outsource everything to an agency. Yes, we said that, and we’re an ABM agency. At BFO, we work to add value and connect the dots within your organization, enabling your sales & marketing teams to surpass growth targets. But let’s be clear: BFO is not an ABM platform. We are an ABM strategy-centered firm that will help you connect the right tools and resources to drive your business forward.
From acquiring new customers to tackling multi-touch attribution to developing an urgent media plan overnight – the BFO team has consistently gone the extra mile to both get it right and make it right. There are few digital agencies that balance the art and science of organic and paid media quite like BFO. They are passionate. They care. They wear orange.
We hired BFO and the orange man, Dan Golden, to help us build out an SEO strategy and engagement has been top-notch since day 1. BFO’s team is super quick and responsive and has exceeded expectations on deliverables across the board. I am excited about some upcoming projects where BFO will get even further ingrained with our team/strategy (we are re-doing sections of our website, aligning our paid search and SEO strategy, etc). Big stuff is coming and BFO is the strategic (and fun) partner we needed to get us to the next level.
The team at BFO was highly skilled and a pleasure to work with. As an SEO myself, I was consistently impressed with their level of industry knowledge.