Dan Golden

President & Chief Search Artist


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About Dan

Dan Golden teamed with fellow Northwestern graduate, Steve Krull, to found BFO (Be Found Online) in 2009. As Co-Founder, President & Chief Search Artist at BFO, Dan has led the team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Voted one of the best places to work in Chicago, BFO is one of the fastest growing digital marketing agencies in the Midwest, with 4 consecutive years on the Inc. 5000 list.

Before founding BFO, Dan Golden got his start managing paid & organic search for ConsumerGuide and grew his paid search chops managing teams on some of the largest accounts at Performics, which was acquired by DoubleClick & Google before Dan left to start BFO. Gaining experience in automotive with brands like Cars.com, Toyota, Lexus, and enterprise retail accounts like Northern Tool, FTD & Cabela’s, Dan brings a wealth of big brand experience to BFO’s clients, and he wears many hats in doing so. Seeing that he is a search geek at heart, he still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for BFO’s clients. As a member of the Google’s Exclusive Performance Advertising Council, Dan is a part of a small group of industry leaders with exclusive early access to upcoming Google Beta Products.

When he’s not in the office, Dan can probably be seen walking around his neighborhood, pushing his toddler in a stroller and enjoying quality time with his family. Dan also guest lectures on Digital Media at DePaul University. He’s passionate about music and plays guitar and ukulele. At the end of the day, Dan believes it’s all about making a difference, saying that “When coming into work, it’s not about simply showing up, delivering a report and getting paid. Whatever it is you’re doing, kick ass at it and do the best work you can.”


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Dan's Recent Insights

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Dan's Recent Speaking Engagements

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Dan Golden Was Featured In An Article, “Experts weigh in on how 5G could change the world”

July 7, 2017


Forbes Features Dan Golden in the Article ’15 Ways To Increase Engagement Without Being Too Self-Promotional’

June 20, 2017


Dan Golden Featured in ‘Starting From Scratch: 11 Tips For Developing A Successful Content Strategy’ on Forbes

June 16, 2017


Forbes Article ‘As Demand For Video Rises, Don’t Forget To Be Authentic’ Features Dan Golden

June 14, 2017

‘At a Loss for Words? 10 Ways to Master the Art of Small Talk’ Featuring Dan Golden

June 11, 2017

Business.com Features Dan Golden on ‘ Online Collaboration: What Tools Work Best to Keep Everyone on the Same Page’

June 8, 2017


Dan Golden Lends Advice on Forbes on ’15 Mistakes To Avoid When Naming Your Business’

June 8, 2017


’15 Content Marketing Strategies To Make Your Blog Less ‘Salesy” Featuring Dan Golden on Forbes

June 7, 2017


Forbse Features Dan Golden’s Advice in ’15 Ways To Keep Your Remote Staff Efficient And Productive’

June 6, 2017


’15 Ways To Better Educate And Market To Potential Customers’ Featuring Dan Golden on Forbes

June 5, 2017

Dan Golden is Featured in allBusiness on ’11 Ways to Share Knowledge With Fellow Entrepreneurs’

June 1, 2017

‘Advice For Millennials Who Are New Leaders’ Featuring Dan Golden

May 22, 2017

Dan Golden Gives Advice on ‘9 Tips for Fielding Customer Questions on Social Media’

May 17, 2017

‘Expert Tips on How to Retain Your Employees as Your Business Grows’ Featuring Dan Golden

May 16, 2017

Dan Golden Lends Advice on allBusiness on ’13 Ways to Stay Focused When Working From Home ‘

May 8, 2017


‘Eight Ways To Freshen Your Brand’s Look — Without Rebranding’ Featuring BFO’s Dan Golden

May 2, 2017


“Nine Ideas To Surprise And Delight Your Clients” Featuring Advice from Dan Golden

April 27, 2017


’13 Most Important Roles within a Marketing Division’, Featuring Advice from Dan Golden

March 1, 2017


Dan Golden Featured in ’10 Ways to Work With Someone Professionally When You Don’t Like Them Personally’

February 28, 2017


’11 Ways To Align Freelancers With Your Agency’s Goals’, Featuring Dan Golden

February 16, 2017


Dan Golden Weighs in on Ways to Banish Your Workaholic Tendencies

February 14, 2017


Dan Golden Shares ‘5 SEO Strategies to Ditch in 2017’

February 14, 2017


’10 Qualities to Look for In Remote Hires’, Featuring BFO’s Dan Golden

February 6, 2017


Dan Golden Featured in ’12 Best Ways to Use Influencer Marketing in Social Media’

February 6, 2017


Dan Golden on ‘The Art Of The Shift: When To Optimize Or Shift Your Digital Marketing Investment’

February 6, 2017


‘Six Ways To Determine If Your Influencer Marketing Campaign Will Have Long-Term Results’, Featuring Dan Golden

January 25, 2017


’11 Ways to Get More From Your User Data’, Featuring Dan Golden

January 5, 2017


“11 Tips for Translating Office Culture to a New Location”, Featuring Dan Golden

November 29, 2016


“14 Ways to Balance Work Time With Family Time This Holiday Season”, Featuring Dan Golden

November 28, 2016


“How 5G Will Change the Way We Use the Web”, Featuring Dan Golden

November 21, 2016


“12 Entrepreneurial Culture Elements That Should Be Integrated Into Corporate Culture”, Featuring Dan Golden

November 14, 2016


“Eight Reasons A Big Brand Should Consider Hiring A Small Agency”, Featuring Dan Golden

November 4, 2016

bfo- crains-chicago

Crain’s Featuring Dan Golden: Small-business owners give employees time to get out and vote

November 4, 2016


Dan Golden Featured by Washington Post: Get Out and Vote

November 4, 2016


Dan Golden Weighed in On “Skills Recent Grads Must Master To Succeed In An Agency Job”

November 4, 2016


“Seven Ways to Recover from a Social Media Blunder”, Featuring Dan Golden

November 4, 2016


Dan Golden Featured in ’12 Ways to Use Slack to Be More Productive’

October 31, 2016


Nine Ways for Your Agency to Combat a High Turnover Rate, Featuring Dan Golden

October 21, 2016


Dan Golden on How Entrepreneurs Can Encourage Employee Voter Turnout

October 11, 2016


’10 Ways to Build Your Personal Brand’ Features Dan Golden

October 7, 2016


9 Ways to Get Your Attendees to Promote Your Event for You, Featuring Dan Golden

October 4, 2016


13 Smart Ways to Leverage Instagram’s New “Click to Buy” Feature

October 4, 2016


Dan Golden Details Seven Ways SMBs And Startups Can Make A Positive Impact In Their Communities

October 3, 2016


9 Sure Signs of a Loyal Customer, Featuring Dan Golden

September 23, 2016


10 Ways To Determine If A Potential Client Is The Right Fit For Your Agency

September 14, 2016


5 Ways New Parents Can Better Balance Their Business & Family Life, Featuring Dan Golden

September 13, 2016

Dan Golden Weighs in on Ways to Maximize Google’s New Ad Offerings for Your Business

September 6, 2016


7 Mistakes to Avoid Making on Your Next Press Release, Featuring Dan Golden

September 1, 2016


Ways to Manage Agency Workflow When Employees Are Out On Vacation, Featuring Dan Golden

August 16, 2016


Dan Golden Discussed Summer Perks for Agency Employees

August 5, 2016

12 Unique Ways to Build Brand Loyalty Through Social Media, Featuring Dan Golden

August 4, 2016


Dan Golden on Lessons from Digital Publishing Conglomerates like Buzzfeed

August 4, 2016


12 Helpful Aspects of Formal Business Plans for First-Time Founders, Featuring Dan Golden

July 25, 2016


Advice on Launching Your Own Podcast, Featuring Dan Golden

July 22, 2016


Dan Golden Weighed in on How to Put A Creative Spin on Promoting Client News

July 13, 2016


10 Ways You Can Use Your Cover Letter to Stand Out, Featuring Dan Golden

July 13, 2016


10 Office Space Ideas You Can Use Right Now, Featuring Dan Golden

July 5, 2016


Dan Golden Talks with Inc. about How the Internet of Things Will Shape User Experiences

June 23, 2016


10 Google Analytics Hacks to Better Understand Your Audience, Featuring BFO’s Dan Golden

June 10, 2016


Podcast Interview: You Need to Have Something to Say, with Dan Golden

May 27, 2016


BFO President, Dan Golden, On How to Be More Successful

May 11, 2016


YP’s Search Marketing Influencer Series Featuring Dan Golden

March 14, 2016


Dan Golden Featured by iMedia Connection – 11 Metrics Startups Should Use to Vet a Digital Marketing Agency

February 12, 2016


Dan Golden Weighed In On How the New Facebook Search Will Impact Brand Marketing

February 11, 2016


Dan Golden Featured On Business.com

February 3, 2016

Practical Attribution Modeling in 2016: BFO Interview on the TechMedia Podcast

December 8, 2015


Getting the Most Out of LinkedIn Sponsored Updates Featuring Dan Golden

October 14, 2015


Insights by Dan Golden Published on Acquisio’s Blog

September 30, 2015


Check Out What Dan Golden Had To Say for The Huffington Post

September 23, 2015


Dan Golden Chimed on Investing in Native Apps on Mashable

September 9, 2015


Dan Golden Was Featured on “Small Business Trends”

July 8, 2015


Dan Golden Featured on How to Build Virtual Office Culture

July 16, 2014


Dan Golden Featured on Vertical Response

March 30, 2014

10 Questions to Ask Before Finalizing Your 2016 Marketing Plans

2016 Marketing Planning Checklist