Dan Golden

President & Chief Search Artist


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About Dan

Dan Golden teamed with fellow Northwestern graduate, Steve Krull, to found BFO (Be Found Online) in 2009. As Co-Founder, President & Chief Search Artist at BFO, Dan has led the team from its roots as a search shop to a full-service performance digital media agency; optimizing paid and organic media across search, display, social, and mobile platforms. Voted one of the best places to work in Chicago, BFO is one of the fastest growing digital marketing agencies in the Midwest, with 4 consecutive years on the Inc. 5000 list.

Before founding BFO, Dan Golden got his start managing paid & organic search for ConsumerGuide and grew his paid search chops managing teams on some of the largest accounts at Performics, which was acquired by DoubleClick & Google before Dan left to start BFO. Gaining experience in automotive with brands like Cars.com, Toyota, Lexus, and enterprise retail accounts like Northern Tool, FTD & Cabela’s, Dan brings a wealth of big brand experience to BFO’s clients, and he wears many hats in doing so. Seeing that he is a search geek at heart, he still spends time auditing accounts, testing new tactics, diving into analytics, and making strategic recommendations for BFO’s clients. As a member of the Google’s Exclusive Performance Advertising Council, Dan is a part of a small group of industry leaders with exclusive early access to upcoming Google Beta Products.

When he’s not in the office, Dan can probably be seen walking around his neighborhood, pushing his toddler in a stroller and enjoying quality time with his family. Dan also guest lectures on Digital Media at DePaul University. He’s passionate about music and plays guitar and ukulele. At the end of the day, Dan believes it’s all about making a difference, saying that “When coming into work, it’s not about simply showing up, delivering a report and getting paid. Whatever it is you’re doing, kick ass at it and do the best work you can.”


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Dan's Recent Insights

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Mobile Experts Weigh In on how 5G Could Change the World

July 7, 2017


15 Ways To Improve Engagement Without Self Promotion

June 20, 2017


Dan Golden Featured in Starting From Scratch

June 16, 2017


Don’t Forget To Be Authentic as Video Content Creation Rises

June 14, 2017

10 Ways to Master the Art of Small Talk

June 11, 2017

Business.com – Dan Golden on Online Collaboration

June 8, 2017


15 Mistakes To Avoid When Naming Your Business

June 8, 2017


15 Strategies To Make Your Blog Less “Salesy”

June 7, 2017


Remote Staff Efficient & Productive

June 6, 2017


15 Ways To Better Educate & Market To Customers Online

June 5, 2017

Ways to Share Knowledge With Fellow Entrepreneurs

June 1, 2017

Advice For Millennials Who Are New Leaders

May 22, 2017

How to Answer Customer Questions on Social Media

May 17, 2017

Expert Tips on How to Retain Your Employees

May 16, 2017

13 Ways to Stay Focused When Working From Home

May 8, 2017


8 Ways To Freshen Brands Look Without Rebranding

May 2, 2017


9 Ideas To Surprise And Delight Your Digital Agency Clients

April 27, 2017


13 Most Important Roles in a Marketing Division

March 1, 2017


10 Ways of Working Professionally With People You Don’t Like

February 28, 2017


11 Ways To Align Freelancers With Your Agency’s Goals

February 16, 2017


Ways to Banish Your Workaholic Tendencies

February 14, 2017


5 SEO Strategies to Ditch in 2017

February 14, 2017


10 Qualities to Look for In Remote Hires

February 6, 2017


12 Uses for Influencer Marketing in Social Media

February 6, 2017


How to Optimize Digital Marketing Investment

February 6, 2017


6 Ways to Measure Influence Marketing ROI Over Time

January 25, 2017


11 Ways to Get More From Your User Data | Analytics Tips

January 5, 2017


Translating Office Culture to a New Location/Office

November 29, 2016


14 Ways to Balance Work Time During Holiday Season

November 28, 2016


How 5G Will Change the Way We Use the Mobile Web

November 21, 2016


12 Entrepreneurial Culture Elements

November 14, 2016


8 Reasons Big Brands Should Hire A Small Digital Agency

November 4, 2016

bfo- crains-chicago

Small-Business Owners Give Employees Time to Vote

November 4, 2016


Dan Golden Featured by Washington Post

November 4, 2016


Skills Grads Must Master To Succeed At Digital Agency Job

November 4, 2016


7 Ways to Recover from a Social Media Mistake

November 4, 2016


12 Ways to Use Slack to Be More Productive

October 31, 2016


9 Ways for Your Agency to Combat a High Turnover Rate

October 21, 2016


How Entrepreneurs Encourage Employee Voter Turnout

October 11, 2016


10 Ways to Build Your Personal Brand Online

October 7, 2016


Get Your Attendees to Promote Your Event for You

October 4, 2016


Leverage Instagram’s New “Click to Buy” Feature

October 4, 2016


7 Ways SMBs & Startups Can Make A Positive Impact

October 3, 2016


9 Sure Signs of a Loyal Customer, Featuring Dan Golden

September 23, 2016


Gauge If A Potential Digital Agency Client Is The Right Fit

September 14, 2016


5 Ways Parents Balance Their Business & Family Life

September 13, 2016

Maximize Google’s New Ad Offerings for Businesses

September 6, 2016


Mistakes to Avoid Making on Your Next Press Release Online

September 1, 2016


Manage Digital Agency When Employees Are On Vacation

August 16, 2016


Dan Golden on Summer Perks for Digital Agency Employees

August 5, 2016

Build Brand Loyalty Through Social Media Marketing

August 4, 2016


Lessons from Digital Publishing Conglomerates

August 4, 2016


12 Aspects of Formal Business Plans for Founders

July 25, 2016


Advice on Launching Your Own Podcast

July 22, 2016


How to Put A Creative Spin on Promoting Client News Online

July 13, 2016


Ways You Can Use Your Cover Letter to Stand Out

July 13, 2016


10 Office Space Ideas You Can Use Right Now

July 5, 2016


How the Internet Will Shape User Experiences

June 23, 2016


10 Google Analytics Hacks to Understand Audience

June 10, 2016


Podcast Interview: Need to Have Something to Say

May 27, 2016


Dan Golden on How to Be More Successful

May 11, 2016


YPs Search Marketing Influencer Series

March 14, 2016


Dan Golden Featured by iMedia Connection – 11 Metrics Startups Should Use to Vet a Digital Marketing Agency

February 12, 2016


New Facebook Search Will Impact Brand & Social Marketing

February 11, 2016


Dan Golden Featured On Business.com

February 3, 2016

Practical Attribution Modeling in 2016: BFO Interview on the TechMedia Podcast

December 8, 2015


Get More Out of LinkedIn Sponsored Updates | Paid Social

October 14, 2015


Insights by Dan Golden Published on Acquisio’s Blog

September 30, 2015


Check Out What Dan Golden Had To Say for The Huffington Post

September 23, 2015


Dan Golden Chimed on Investing in Native Apps on Mashable

September 9, 2015


Dan Golden Featured On Small Business Trends

July 8, 2015


Dan Golden Featured On Chicago Creative Space

July 16, 2014


Dan Golden Featured on Vertical Response

March 30, 2014

10 Questions to Ask Before Finalizing Your 2016 Marketing Plans

2016 Marketing Planning Checklist