As Vice President of Client Strategy, Erica oversees the management of BFO’s Paid Media, Organic Search, and Analytics products and helps foster the development of digital strategy for our clients. She has a solid background in digital marketing having worked with some of the top startups in the country including Fortune 100’s. She has expertise in a variety of different verticals but most prominently travel, hospitality, auto, and retail.
Although Erica now lives in Chicago, she earned both her bachelor’s and master’s degrees in Advertising from Michigan State University, and cannot help herself for being a Spartans fan.
Erica's Content
Blog
How SEO and Paid Search Can Work Together
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Blog
Why You Should Be Worried About Google Analytics 4
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Blog
BFO Interviews ChatGPT
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Blog
Why You Need to Transition to Server-Side Tracking
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Blog
Making a Greater Whole: How Piecing Together the Puzzles of Digital Marketing Can Achieve Business Goals
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Blog
Digital Agencies vs In-House Teams: The Pros, the Cons, and What Makes Sense
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