Erica Carpenter

Erica Carpenter

Director of Product Strategy

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As Director of Product Strategy, Erica oversees the management of BFO’s Paid Media, Organic Search, and Analytics products and helps foster the development of digital strategy for our clients. She has a solid background in digital marketing having worked with some of the top startups in the country including Fortune 100’s. She has expertise in a variety of different verticals but most prominently travel, hospitality, auto, and retail.

Although Erica now lives in Chicago, she earned both her bachelor’s and master’s degrees in Advertising from Michigan State University, and cannot help herself for being a Spartans fan.

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