Scott began his career in digital marketing after setting out to join a small business right out of college. That mission led him to join a start-up paid search agency as the 5th member of the company. He grew quickly, managing large paid search accounts end-to-end within his first year using his comfort with data and marketing strategy to propel him forward. Scott was excited to join BFO when they acquired his startup in 2016 and has enjoyed making an impact on a larger scale ever since.
In his free time, Scott enjoys writing and performing any way he can, including songwriting, stand-up comedy, and short stories. He is also an avid gamer whose greatest achievement has been convincing his girlfriend to play Xbox with him.
Scott's Recent Insights ▼
Facing the New AdWords Interface
You can only exit out of the new AdWords Beta so many times before you’re forced to give it a shot. It’s difficult to embrace at first because of how […]Read More
Business Communication: Painting Better Pictures
You know the type of advice you roll your eyes at because as wonderful as it may sound in theory, it’s way too ridiculous to ever actually put into practice? […]Read More
The Case for B2B Social Media Marketing
In today’s economy, B2B companies that want the competitive edge must pay attention to social marketing. You might think, “Sure, using LinkedIn makes sense, but what about Facebook? Twitter? Instagram?” […]Read More
View All Scott's Insights
The Key to Staying Focused at Work
Staying focused—even just reading a short blog post—can be a challenge in the flurry of distractions that make up the average work day. While I’m 100% convinced that being present […]Read More
Geo Ad Customizers – An Antidote for PPC Complexity
It’s a classic paid search dilemma. Your client’s products and promotions vary by state, leading them to ask for tailored messaging in each targeted location. It’s a fair request, but […]Read More