SEO Services and Strategy
SEO may be the most misunderstood element of digital marketing. Vital to every organization with an online presence, search engine optimization is complicated by regular Google search algorithm updates and the way organic search results evolve with user behavior.
At BFO, we recognize successful SEO services blend art and science to vault a client website up the search engine results page (or SERP as it’s called in the industry). Generic, one-size fits all approaches simply don’t work.
As every client has different business needs and goals, every client SEO strategy differs. But the heart of every unique strategy remains the same. It’s your customer.
User experience plays a big role in SEO strategy. Google constantly changes it’s algorithm to make search more user friendly. That’s why our formula combines innovation, “white hat” techniques that please search engines and users, and content marketing best practices to put your site in front of more eyes.
SEO from Planning to Analysis
Our SEO services begin with every client’s unique goals. With this understanding, we dive into a site audit. This gives us a starting point to build your strategy. We organize the current data. Together we co-author and prioritize practical organic search goals. Finally, we plan and detail your customized SEO strategy. Then our team of SEO experts gets to work to execute the plan and deliver regular reporting with analysis and insight.
Comprehensive On-site SEO Services
A comprehensive SEO strategy can go far beyond the technical SEO elements of keywords and meta-data.
While web pages need to keep search engine spiders happy with well-organized content, proper HTML elements, and easy to identify keywords, on-site SEO strategies also need to address the challenges posed by site transitions, re-branding efforts, and sometimes even Google penalties. BFO’s team of SEO experts delivers complete coverage.
Always mindful of the user experience, our services go beyond the technical side of SEO and include building editorial calendars and content creation. We have a team of professional content writers who can craft engaging user content that fits with your customized SEO strategy.
Off-Site SEO Strategies
Quality inbound links play an important role in the quest to capture a page one organic search result. Our strategy promotes your industry expertise through legitimate inbound and backlinks with highly respected and relevant sources.
Cutting Edge Tools & Custom Reporting
BFO’s clients benefit from our well-established partnerships with leading SEO software innovators like Moz, BrightEdge, Linkdex, and Majestic SEO. These tools allow us to run reports at the push of a button so our highly trained SEO specialists remain focused on high value activities like following keyword trends, tracking on-page and off-site performance, and monitoring content.
Highly customized reporting allows us to share the data that matters most to you and your organization so that we can regularly check in on progress toward our goals. BFO’s experience and expertise positions us to deliver comprehensive SEO services to drive your site’s search position and performance. Contact us today to start a conversation about your customized SEO strategy.