SEO SERVICES THAT ENHANCE THE USER EXPERIENCE
BFO’S STRATEGIC SEO SERVICES PUT YOUR BRAND AND CONTENT IN FRONT OF MORE EYES
Google algorithm updates and user behavior can make SEO complex and marketers feel overwhelmed. Our approach eliminates the complexity. We leverage data and analytics, cutting-edge technology and an expert understanding of how to connect with the user via search engines to build a comprehensive organic search effort that appeals to users and search engines.
This demands a strategic approach that focuses on the user, has the technical elements to keep search engine spiders happy, attracts inbound links and generates a measurable ROI while integrating into the wider marketing and company goals.
Mobile or desktop campaigns, local or global SEO efforts, BFO’s strategic SEO services blend these elements in a proven, data-driven process that puts your website and web pages atop the organic search results.
OUR PROCESS: SEO SIMPLIFIED
We recognize one-size-fits-all SEO programs don’t produce page-one search rankings. This led us to develop the Be Found Online® process, which covers an SEO effort from planning to analysis to deliver customized, strategic SEO services aligned with your brand’s goals.
How We Work. We begin by understanding your unique goals. This includes SEO goals as well as how they fit into marketing and company goals. With this understanding, we start the process with a comprehensive site audit and prioritize the SEO opportunities. This reveals immediate action items and provides a strong, data-based foundation on which we co-author your customized SEO strategy.
Next, we plan and detail the strategy, assigning responsibilities to ensure clear communication and a transparent effort. Then our team of SEO experts gets to work in cooperation with your team to execute the plan. This step includes regular reporting and analysis to inform decisions and accelerate the climb to the top of the search engine results pages.
What We Do. Our process addresses the three essential components of a successful SEO program: on-site SEO, off-site SEO and the tools to deliver actionable data for the best insight and biggest results.
On-site SEO. Here we optimize technical elements for a great user experience and to make search engines happy. This includes keywords, meta data, HTML code, sitemaps, redirects and any other technical components that affect a search engine’s ability to index a page. For some clients, we help build editorial calendars and provide high-quality content to enhance the user experience. We also address challenges posed by site transitions, rebranding efforts and even Google penalties.
Off-site SEO. Inbound links play a key role in your organic search results. We review the links promoting your site to ensure quality and legitimacy. All the while, we provide recommendations for further link-building opportunities.
Leading-edge Tools & Reporting. Our partnerships with leading SEO software innovators like Moz, Linkdex and Majestic SEO allow us to quickly gather data so our team can stay focused on high-value activities like following keyword trends, tracking on and off-site performance and monitoring content.
YOUR RESULTS: TOP RANKINGS AND MEASURABLE SEO ROI
Our strategic SEO services are built on a data-driven approach. This provides clients with measurable results and a demonstrable ROI in addition to page-one rankings and increased user engagement. These results represent only a few of the benefits.
Clients also receive regular reporting. This makes it easy to follow user trends and capitalize on the content their users are researching.
Content becomes easier to produce. When you know what your audience wants, it’s a lot easier to create the content that delivers. This content can then be adapted to support paid search, social and email marketing, too!
The brand becomes an industry expert. A top-ranking builds confidence and credibility which translates into more conversions, more revenue and accelerated achievement of campaign, marketing and company goals.