Are You a High-Consideration Brands
A lot of marketing advice assumes your buyer is ready to go right now.
Add to cart, checkout, done.
Add to cart, checkout, done.
High-consideration brands know that’s not really how it works.
There’s research, second opinions, and at least one “let’s think about it…” moment.
In this Big Ideas with BFO, Steve Krull shares what defines a high-consideration brand and why the usual playbook doesn’t quite cut it!