Blog Local Search: The Jekyll & Hyde of Digital Marketing Local search remains one of the most important marketing tools for retail businesses. Except local search isn’t marketing. Nuts, there I... Read More Blog Keyword Intent: Why It Matters for SEO & How to Do It Right Despite what you may have heard, targeting keywords is still important for any SEO initiative. Although Google and other search... Read More Blog BFO’s Crisis Management Resources Many top US economists predicted a recession in 2020; however, the catalyst for such a recession is not what we... Read More Blog The B2C Playbook: Strategy for the New Reality Flipped on its head, consumer behavior has changed, now and for the foreseeable future. Due to COVID-19, the shift to... Read More Blog The B2B Sales Playbook: Finding Opportunity in Chaos As sales professionals, now is one of the most challenging moments during your career. A master of the face-to-face sales... Read More Blog B2C Brands: COVID-19 Crash Course in Digital Marketing There’s no escaping it: in the blink of an eye, the world changed. As the coronavirus swept through our nation,... Read More Blog Unhinged Times: Navigating B2B Marketing During COVID-19 and Economic Recession At unprecedented rates, COVID-19 changed everything, including how the world does business. Gripped by pandemic, the global economy ground to... Read More Blog The Show Must Go On: B2B Sales During COVID-19 and Economic Downturn Phew! Because with sales meetings moved online, customer visits postponed, and just about everyone exclusively working from home, it might... Read More Blog Why You Should Add Programmatic to Your Current Paid Search Strategy – and How to Do It Programmatic ads perfectly complement paid search to drive greater campaign success. Whether you seek brand visibility, higher conversion rates, or... Read More Blog The Death of the Cookie (and what’s coming next) Like a badly staged melodrama, the cookie’s death has dragged on for a long, long time. How long? Well, how... Read More