Facebook Ads 101: Bottom Funnel Campaigns
Last week in our Facebook Ads 101 series, we took a look at the middle funnel campaign strategies. Today we will be looking at the bottom funnel campaign strategies. The […]
The Smarter Future of AdWords Bidding
Bidding has always been at the core of improving paid search performance. It’s fundamental to improving your cost per lead, sale, or conversion. Using the data flowing into your account, […]
3 SEO Tactics You Should Implement Now
If you’re looking to make sure your site is up-to-date on the latest SEO standards regardless of vertical, I’d strongly recommend exploring the 3 suggestions below. Each of these areas […]
Facebook Ads 101: middle funnel campaigns
Last week in our Facebook Ads 101 series, we took a look at the high-funnel campaign strategies. Today, we will be looking at strategies for middle-funnel campaigns. The most important […]
What’s a good budget for digital media?
Let’s Talk About That BIG 6-Letter Word You know the word. It comes up as part of most sales processes. I know we encounter it often. Ready, here it is…B-U-D-G-E-T. […]
Be Found Spring Cleaning
Donate Clothes for Our Veterans It’s that time of year again. Please help BFO Make a Difference. We know everyone has some gently worn or even new clothes that are […]
Facebook Ads 101: Campaign Strategies
As with anything in life, paid media is very unpredictable. Every person has their own strategies and tricks they believe will work better than anything else. Facebook is no different; […]
Klipfolio VS Google Data Studio for transparent analytics reports
How can you be more transparent with your client’s data? One of the best ways is to deliver a client facing dashboard. In our research, we have found two solutions – Klipfolio […]
How do you know if your data is sound?
Data Fluency & Integrity Numbers never lie. Numbers can tell us more nuances about your business than a written report would be able to. That’s why it’s crucial to have […]
How do I measure the ROI of our digital marketing project?
How to measure ROI is a common question we get from our clients. The answer to this question can differ for each client based on their priority key performance […]
Challenge Accepted: Creating Custom Dimensions Using Regex & Drop-Down Menus in Data Studio
Data Studio is a powerful reporting tool and we want to help you get the most out of it. This article isn’t a “getting started” or “how-to” guide for Data […]
Paid Search Pitfalls and Solutions: Ad Extension Reporting
Ad extensions are fairly easy to set up, but understanding which ones to keep and which ones to replace using data can be tricky. In the fourth and final article […]