How do I create content for a global internet marketing program?
Question for the Expert: How do I create content for a global internet marketing program? Answer from the Expert: Writing any content – internet or print – for global marketing […]
5 Strategies for Mobile Lead Generation
Mobile lead generation is more than opportunity for brands today. It’s essential. In May 2015, Google announced mobile search exceeded desktop search. More recent data shows users spend an average […]
Biggest Opportunities in Marketing Analytics Consulting
Question for the Expert: What are the biggest opportunities in marketing analytics consulting? Answer from the Expert: The biggest opportunity in marketing analytics is simplification. More and more, marketing platforms […]
Embrace – No, Love! – Voice Search Keywords and Win More Local
Google trends noted in 2016 voice search use rose 35x since 2008. The growth continues to accelerate with 60% of those who use it just starting to do so in […]
Display Advertising Tricks and Trends
Display advertising services promise big growth in the coming years. According to eMarketer, display ad spend will reach $31.17 billion in 2016 with projected growth to nearly $47 billion by […]
How can I measure digital marketing ROI?
Question for the Expert: How can I measure Digital Marketing ROI? Answer from the Expert: I heard a wise person say, “Never conduct a marketing effort if it cannot be […]
Local Search: The Jekyll and Hyde of Modern Marketing
Local search remains one of the most important marketing tools for retail businesses. Except local search isn’t marketing. Nuts, there I go again.You see, when I talk about local search […]
How to Drive Digital Marketing ROI
The effort to achieve digital marketing ROI can seem like trying to find a needle in a stack of needles. As a result, “last click” remains one of the most […]
Podcast: Creating a Customer-centric Organization
If a member of your account teams only had 20 seconds to answer a client CMO’s “How are we doing?”, could they do it in a meaningful way? When every […]
Remarketing vs Retargeting: Which One is Right For You?
Any answer on the subject of remarketing vs. retargeting starts with a question. How exactly do you define each of these? As we’ve noted in a previous article on the […]
7 Essential Strategies for Your 2017 Content Marketing Plan
I’m not really one for bold declarations, but here we go…In 2017 content marketing will determine the level of success for every digital marketing campaign. Ok, I said it. Let’s […]
Which SEO techniques have the highest ROI? – Pt. 3
Question for the Expert: Which SEO techniques have the highest ROI? Answer from the Expert: In parts one and two, we looked at User-Facing On-Page Tactics and Behind-the-Scenes On-Page Site […]