Measuring Marketing ROI for Your International Websites
Clear and detailed return on investment. The holy grail for any marketer. The true measurement of the efficacy of marketing activity and its contribution to the business’ bottom line. In […]
BFO’s President and Chief Search Artist Elected to the Better Business Bureau of Chicago
Recently, Dan Golden was elected to the Better Business Bureau of Chicago as part of the class of 2020. As BFO’s President and Chief Search Artist, he’s been instrumental in […]
What Does a Google Analytics Agency Offer?
A Google Analytics agency may sound Google-centric, but nothing could be further from the truth. Realistically, Google’s dominance and position as the #1 search engine makes every digital ad agency […]
What’s the best way to develop a mobile-friendly landing page?
Question for the Expert: What’s the best way to develop a mobile-friendly landing page? Answer from the Expert: While the specific method to use will vary depending on your situation, […]
BFO’s Community Initiatives for 2017
BFO is founded on three pillars—three main company values that drive what we do every day. We strive to Be Good to Each Other, Make a Difference, and Speak Up. […]
The Key to a Successful Global Internet Marketing Strategy
Global internet marketing has made it easy for brands to reach audiences around the world. Success though requires more than a website and a Google translation widget. To unlock success […]
What Attendees Learned at Our Digital Micromoments Event
Last month, we teamed up with Google and one of our clients, Seacoast Bank, to host an event designed to give businesses the tools to win digital micromoments. The two-hour event […]
What are the benefits of a content creation agency over a freelance writer?
Question for the Expert: What are the benefits of a content creation agency over a freelance writer? Answer from the Expert: So, you’ve decided you want outside help with your […]
How Marketing Analytics Consulting Paints a Clearer Picture
Marketing analytics consulting simplifies a brand’s effort to understand its customer. It combines data, user behavior and trends and then analyzes the relationships between them. The result of this effort […]
How do I create content for a global internet marketing program?
Question for the Expert: How do I create content for a global internet marketing program? Answer from the Expert: Writing any content – internet or print – for global marketing […]
5 Strategies for Mobile Lead Generation
Mobile lead generation is more than opportunity for brands today. It’s essential. In May 2015, Google announced mobile search exceeded desktop search. More recent data shows users spend an average […]
Biggest Opportunities in Marketing Analytics Consulting
Question for the Expert: What are the biggest opportunities in marketing analytics consulting? Answer from the Expert: The biggest opportunity in marketing analytics is simplification. More and more, marketing platforms […]