Like its predecessors, this Panda is designed to prevent sites with poor quality content from achieving high rankings.
For English language sites, Barry Schwartz at Search Engine Land reports Panda will affect 7.5% of queries to the degree that a regular user might notice.
There’s no telling what extraordinarily bright Google users might notice and no real word yet about what webmasters, bright or not, will notice. Only the first Panda affected more query results.
Thus far, based on a limited sample, Panda 4.0 appears to be a little better at discerning quality sites and most BFO clients (who are all exceptionally bright…) have seen a modest bump up in rankings.
Consequently, we’re not afraid of this cute, fuzzy Panda. Nor should you be, so long as you are creating sites that deserve top ranking.
The best way to cope with Panda 4.0 is to keep executing a long-term content strategy that includes:
- Writing quality, link-worthy, original content
- Adding new content regularly
- Sharing relevant content on social media
- Following Google’s webmaster best practices
- Ensuring sites load quickly
- Focusing on creating an exceptional user experience
If you want to learn more about SEO best practices, download our ebook, here!