BE LOCAL ANYWHERE IN THE WORLD, WITH EXPERT LOCAL SEO SERVICES
DRIVE REVENUE, EXPAND INTO NEW MARKETS AND CREATE BRAND LOYALTY WITH LOCAL SEO SERVICES FROM BFO
Dominate your local market with local SEO services built on a process that recognizes mobile search is local search. And that local can be as large as Manhattan, as small as a neighborhood like Wrigleyville in Chicago (home of BFO!), or any city, town or locale anywhere around the globe. Regardless of where, a top SERP rank remains vital for SMBs and multi-location enterprises in a mobile-first world with “nearby,” “near me” and “close by” searches hyper-localizing SEO.
BFO’s team of SEO experts stay attuned to changes in the algorithms and layouts of search engines including Google, Baidu, Yandex and Naver. The team leverages a process which keeps local SEO efforts aligned with business and marketing goals and focuses on the user to ensure that brands connect in a meaningful way in local markets anywhere around the world.
OUR PROCESS: IDENTIFY GOALS, IMPLEMENT STRATEGY, MONITOR & MEASURE
The first step of every process involves understanding a client’s business, marketing and campaign goals, and its target audience through a holistic organic media lens. Then we apply three specific strategies to position our clients to capitalize on the mobile searches and dominate in their local markets. These strategies are: organic syndication, online review management and direct submission.
Organic syndication. Accurate information like name, address and phone number (NAP) are essential for strong local search results. Once our team confirms the information and ensures it remains consistent and up-to-date, we increase local citations across the web to over 200 sites to drive search results for relevant keywords.
Online review management. This strategy promotes positive reviews while limiting the effects of negative ones. We optimize specifically for local review sites, combining best practices with current search algorithms to maximize your presence on Google+, Yelp, City Search, Yext and other local review sites. For some clients, our team acts as an extension of the customer service department to address concerns and complaints to quickly resolve issues by connecting customers to the person in your company best suited to handle the complaint.
Direct submission. Our team creates, manages and continually optimizes company profile information through multiple platforms and leverage relationships with local search websites to keep every location optimized. This makes it possible to take advantage of special features to provide special offers and create powerful calls to action.
We follow this same process in the U.S. and overseas. For international clients, SEO is always done via native language speakers. Our teams can advise on foreign language adaptation of URLs, keywords, hreflang tags, canonical tags and appropriate subdomain management. We currently include 24 languages in our service offerings.
YOUR RESULTS: LOCAL SEARCH DOMINANCE
Local SEO remains one of the most under-performed tasks. Managing, monitoring and maintaining accurate NAP and reviews while taking advantage of the benefits of local search sites will position your brand for local search dominance. Not only will your locations earn a top rank, they’ll be positioned to win the immediate business of spontaneous mobile searches. This is especially true for retail and restaurants.
The nature of local search makes it possible for brands of almost any size to compete anywhere, including foreign markets. Our local SEO services approach combined with native language international SEO means clients can more easily connect with their audience and accelerate their growth, no matter where they are in the world.