Digital Lead Generation: Optimizing for the Entire Conversion Path
Driving leads through digital marketing used to be simple. You identified the keywords that your audience uses or the websites that they visit most often and you purchased ads […]
Using Twitter to Boost Content Performance
Why Twitter is the Goldilocks of Content Marketing Twitter is a great social media marketing platform for a variety of reasons. Foremost on that list, in my opinion, is the […]
Dan Golden’s Perspective on the Removal of Right-Column Ads
Hang on, here we go again: Google has officially removed AdWords ads from appearing on the right-hand side of its search engine results pages (SERPs) for desktop searches, a change […]
The Answers to Your Questions about Impressions, Clicks, and CTRs
As an agency, we spend a lot of time introducing clients to a new way of thinking. There are thousands of digital marketing agencies that all have similar capabilities (or […]
Understanding Your Customer’s Conversion Journey
Written by Justin Spencer, Digital Analyst at BFO Understanding your marketing mix is key to optimizing conversions and your budget. Google Analytics has built-in attribution reports to help […]
ACCELERATED MOBILE PAGES – WHAT ARE THEY & WHAT DO THEY MEAN FOR SEO?
WHAT EXACTLY ARE ACCELERATED MOBILE PAGES? Accelerated Mobile Pages (AMPs) are separate, stripped-down versions of traditional HTML pages, using a condensed markup language appropriately named AMP HTML. AMPs were officially […]
What Type of Digital Marketing Agency Do You Need?
Dan Golden sat down with Tim Clarke from Clutch to talk about the process of finding the right digital marketing agency. These are the key takeaways, but you can always […]
Google’s Algorithm Zoo: Q4 2015 Rollouts
The end of 2015 saw significant updates across a handful of Google’s various algorithm iterations. Google makes upwards of 500 algorithm updates per year, but some have a more widespread […]
Thoughts on Being a Collaborative Leader
Steve Krull wrote another great article for LinkedIn Pulse on the topic of leadership. Inspired by a video from Marshall Goldsmith (renowned leadership coach/speaker/author), Steve talks about his idea of what […]
Lead Generation in 2016: Leveraging Marketing Automation & Content
Online lead generation tactics are continuously expanding and evolving. In 2016, the possibilities can seem endless. To see through the clutter and find success, marketers need to know where they […]
Where Does Paid Social Live?
Social media is an ubiquitous term that can mean many different things. This complexity has birthed a whole industry of social media memes. Social is a platform built by many […]
How to Make the HTTPS Transition for SEO Fun & Profit!
Google has put more of its chips in on keeping the internet a safer place to browse. (This is important stuff for SEO professionals!) They first began by encouraging site […]