Local Search Engine Optimization Services
Our local search engine optimization services connect on-the-go mobile customers with local retail, restaurant, and services business clients.
The continued growth of mobile search for “nearby”, “near me”, and “close by” businesses demands a strategic approach to local search optimization services for both SMB or multi-location clients. BFO takes a holistic approach to combine SEO, Organic and Paid Media to develop customized strategies focused on your brand’s unique goals locally and nationally.
Every client benefits from a team of experts who stay up-to-date on the ever-changing search algorithms that affect search results. Our clients further benefit from our strategic partnerships and bulk pricing discounts.
Local Search Strategy
Local SEO continues to become hyper-localized. To remain competitive, brands need to appear in the top search results at the exact moment a potential customer searches. We apply three specific strategies to position our clients to capitalize on the mobile searches and dominate in their markets.
Strong local search results rely on the consistency and accuracy of your online “yellow pages” information – your name, address, and phone number (NAP). Your NAP is like your online “finger-print”. Search engines analyze this information across multiple platforms and listings and set rankings accordingly.
At BFO, we make sure your business’ information is consistent and up-to-date. Then, through organic syndication, we increase local citations across the web to increase organic search results for relevant local keywords so you reach the eyes of your potential clients.
For every client, this strategy is different. To create your custom strategy, we begin with a comprehensive local search audit. Next, we submit your data to the four largest database providers and monitor it to ensure the accuracy of data delivered to more than 200 sites. To drive local search visibility we continually measure the success of your NAP submissions, and leverage local ranking trackers to create custom reporting designed to provide actionable insights.
Online Review Management
Reviews can have a dramatic effect on business success.
Our local search approach optimizes for local review websites. We combine best practices with current search algorithms to maximize your presence on Google+, Yelp, City Search, Bing, and Yext.
Review management promotes positive reviews of your business while limiting the potential effects of negative reviews. Our professional team acts as an extension of your customer service department to address concerns and complaints quickly to resolve the issues. We connect customers with the person in your company best suited to handle the specific complaint.
Our unique understanding of online customer behavior, combined with our analytical savvy, allows us to gather and interpret data, create customized reports, and deliver actionable insights.
We create, manage, and optimize your company profile information directly through multiple platforms. We apply best practices to all major search engines and track local search trends to stay current with changes to the local search landscape – so you don’t have to.
We are not a platform or a publisher. Instead, our experts leverage working relationships with local search websites to keep your local information optimized. This approach makes it possible to take advantage of the advanced features of these sites so you can provide special offers, respond to reviews, and create powerful calls to action.
Start A Conversation with BFO today to take a proactive approach to your local search strategies.
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