How accurate is location targeting for geo-fencing marketing?
Question for the Expert: How accurate is location targeting for geo-fencing marketing? Answer from the Expert: Geo-fencing is a modern technology for portable electronic devices that creates and establishes specific […]
Beginner’s Guide to Getting Started with Attribution Modeling
Today, let’s look at the beginner’s guide to attribution modeling. And really, unless you’re going to actually do attribution modeling, this is the only way to go. From a 30,000 […]
How do I weight different channels when setting up attribution modeling?
Question for the Expert: How do I weight different channels when setting up attribution modeling? Answer from the Expert: Attribution weighting can be a tricky thing–like choosing paper or plastic. […]
BFO Recognized with the 2016 GGOB All-Star Award
BFO was just awarded the Great Game of Business All-Star Award at GGOB’s 24th Annual Conference in Dallas this past September 7-9. Building on its 2015 GGOB Rookie of the […]
How SEO Benefits Local Businesses
Google’s driving focus on user experience makes local search engine optimization services, or local SEO for short, essential for every local businesses. This goes for businesses selling direct to consumers […]
Why should I hire a local search engine optimization service to list my business?
Question for the Expert: Why should I hire a local search engine optimization service to list my business? Answer from the Expert: All hail Google! The all-knowing search engine and […]
5 Great Tools to Stay Focused and Productive
Let’s face it… it’s not easy to get into the productivity groove. Oftentimes, we wait for the “right moment” to start working and getting things done, without consciously realizing that […]
Pinterest Native Video Ads: What You Need to Know
Pinterest recently released some pretty awesome news. They’re launching native video ads! The news broke on August 17 and got quite a positive response from marketers and advertisers. The introduction […]
Mobile Lead Generation: Capturing Leads in a Mobile World
The rise of mobile device dominance requires a new view of online lead generation. Today, lead gen strategies need to be ready for the unpredictable micro-moments. One of these micro-moments, […]
What are the most common challenges for online lead generation?
Question for the Expert: What are the most common challenges for online lead generation? Answer from the Expert: Helping to improve results for specific landing pages via PPC media can […]
Beyond ROI: SEO’s Real Value
What’s the best measure for SEO? ROI? No, not really, but ROI does have its place. SEO ROI metrics do help to see if SEO efforts created results. They also […]
Which SEO techniques have the highest ROI?
Question for the Expert: Which SEO techniques have the highest ROI? Answer from the Expert: Compared to paid media channels, SEO is seen by some as a “free” channel. However, […]