BFO Named Top Pay Per Click Firm!
BFO (Be Found Online) has been applying our expertise to achieve client goals since 2009, and we’ve received some great recognition along the way. Most recently, though, we’re delighted to […]
The Benefits and Drawbacks of Placing Direct Ad Buys
While we have seen and followed the dramatic shifts in programmatic media buying and other audience-targeted techniques, we still have some clients that inquire about placing direct buys with specific publishers. […]
Apptimize Your Deep Linking to Capture Those Mobile Micromoments
In 2015, mobile app revenues exceeded an astounding $41 billion. Analysts project that number will continue to grow. Businesses that want to capture their piece of the ever-growing app revenue […]
Get More from Your Data with the Analytics 360 Update
Google has just announced the coming release of four analytics updates. According to Google, these updates are designed to provide businesses of all sizes the ability to get more from […]
BFO Makes 3 U.S. Search Award Shortlists As Finalist!
Earlier this year, BFO applied for three U.S. Search Awards. We’re happy to announce we’ve made the Shortlists for all three! Like actors and actresses get excited by Academy Award […]
Drive Ecommerce Revenue with Analytics 360
Previous posts in this series have looked at how Analytics 360, or A360, provides “High Definition” data for the clearest picture of online user activity and enhances DoubleClick campaigns. In […]
Increase Display Advertising ROI Using DoubleClick Integration with Analytics 360
In a previous post, I covered how Analytics 360 creates a high definition picture that informs both digital and traditional marketing efforts. In this article, we’ll look at how it […]
Use High Definition Data to Unify Campaigns For Higher Conversion and Better ROI
As marketers, we want as much data as possible. The more we have, the better our results (conversions). The best data is the complete, pure, unfiltered data that paints a […]
How to Thrive with B2B Internet Marketing
Today, let’s talk about more than B2B internet marketing success. Let’s instead talk about how business marketers – and their companies – can thrive with the use of internet marketing. […]
Create Sustainable Content Marketing with the 3Rs
All too often, content marketers post to company blogs, YouTube channels and websites and after that one use, the content is forgotten. It acts as almost a content dump instead […]
How accurate is location targeting for geo-fencing marketing?
Question for the Expert: How accurate is location targeting for geo-fencing marketing? Answer from the Expert: Geo-fencing is a modern technology for portable electronic devices that creates and establishes specific […]
Beginner’s Guide to Getting Started with Attribution Modeling
Today, let’s look at the beginner’s guide to attribution modeling. And really, unless you’re going to actually do attribution modeling, this is the only way to go. From a 30,000 […]