Programmatic Marketing: The Most Effective Way to Reach Your Target Audience - BFO

April 06, 2022

5 Minute Read

Programmatic Marketing: The Most Effective Way to Reach Your Target Audience

In the business world, it’s essential to keep up with the latest trends. One of the most important trends right now is programmatic marketing – an advertising technique that allows you to target your audience in a more efficient and effective way.

Today, it’s all about relevancy. Consumers no longer want to see generic ads all the time – they want to be served relevant content and offers that are delivered to them at the right time. And that’s exactly what programmatic marketing does – it allows you to reach people who are actually interested in your business and products, which is a much more efficient way to ensure that you’re getting your message across.

Table of Contents:

What Is Programmatic Marketing and How Does It Work?

Programmatic marketing, also known as programmatic display advertising, is an automated form of marketing that allows your ads to be delivered at the right time and place without needing any human intervention. One advantage of programmatic marketing is that it can significantly reduce costs for advertisers because you only pay when someone clicks on your ad or performs another predetermined action.

In order to become a successful advertising platform, a marketplace needs to have a high-quality pool of advertisements. In order to achieve this, programmatic marketing relies on machine learning and real-time bidding so that these ads can be delivered as soon as possible. Essentially, programmatic marketing is the marriage of technology and advertising.

Programmatic marketing offers a number of benefits to advertisers. For one, you can automate many aspects of your campaign, which means that it’ll be easier for you to run a successful ad campaign on a tight budget. You can set up specific targets for your ads based on geographic location, demographics, keyword search results, and other factors.

Additionally, programmatic marketing can be completely customized to your needs so that you only pay when someone takes the action you want them to take. If you’re advertising an offer or sale to people in New York City for example, then you might consider limiting your campaign to that geographical location.

Because you can target specific demographics in a certain area, programmatic marketing is an effective form of advertising for local businesses. Smaller stores often don’t have the resources to hire their own advertising team, which makes it difficult for them to compete with larger companies. But because programmatic marketing allows these stores to target their local audiences directly, it can be just as effective for small businesses as it is for large ones.

The Advantages of Programmatic Marketing

Regardless of the size or area you cover, programmatic marketing has multiple advantages that make it a worthwhile investment:

  • More efficient – If you’re running a campaign on your own, you typically have to spend a lot of time setting it up and monitoring the various elements. Programmatic marketing automates this process so that you can track your ad campaign in real-time and ensure that everything is running smoothly.
  • Granular control – As we mentioned above, programmatic marketing makes it possible for you to target specific demographics and geographical locations. This means that you can choose to target only one or two genders, ages, or geographic regions if you want to.
  • Real-time bidding – Programmatic marketing uses real-time bidding technology which allows you to bid on ad impressions and target specific audiences as they’re browsing the web. With this kind of granular control over ad placement, you can be sure that your ads are only showing up where they’ll be most effective.
  • Superior segmentation – If you need to run reports on how your ad campaign is performing, then programmatic marketing makes this easier because it allows you to extract more specific data than other kinds of digital marketing. For example, if you’re selling a new line of tires, you can set your target audience to only include people who own cars that are between three and five years old.
  • More precise tracking – Programmatic marketing lets you track the performance of your ads more accurately because you’re able to measure things like click-through rates, which landing pages are most effective, and what times of day your ads receive the most impressions. So, if you notice that specific audiences are typically clicking on your ads during the morning, but not the afternoon, then you can adjust your ad campaign accordingly.

Programmatic Marketing for Businesses of All Sizes

Because programmatic marketing has so many benefits, many businesses are taking advantage of it even if they don’t have any experience with digital advertising. The fact that it’s relatively simple to set up and manage is one of the reasons why more businesses are turning to programmatic marketing. Even if you don’t have a digital advertising team, you can use programmatic marketing to attract new customers by placing ads on websites that your target audience visits frequently.

It’s also important to note that programmatic marketing is more than just an ad placement tool. It allows you to reach your target audience wherever they may be so you can improve brand awareness and drive sales even if people aren’t actively looking for your business online.


Programmatic marketing can help you build a better ad campaign for your business, regardless of the size or budget you have available. It’s an effective way to drive more customers to your website and it gives smaller businesses a chance to compete with larger competitors.

As the internet continues to play a bigger role in everyday life, businesses will continue to look for ways to reach their target audience as efficiently and cost-effectively as possible. Programmatic marketing has the power to transform your business by attracting new customers, increasing brand awareness, and improving customer loyalty.

To learn more about how programmatic marketing works and why it’s a powerful tool for businesses of all sizes, contact the team at Be Found Online today.

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The BFO Team

Here at BFO, we're always striving to bring you the latest and greatest in digital marketing insights and education. We're not ones to brag, but we've been lucky enough to be featured in all sorts of fancy publications and media outlets, strutting our stuff and showing off our industry expertise.