One of the simplest ways to test how well your App works is the drunk test. This test works for both launched Apps looking at ways to upgrade to increase use and downloads, and for Apps in design or pre-launch modes.

Ok, hold up—before I go any further, let me say alcohol should always be consumed responsibly and in moderation—now that we have that out of the way, here’s how the drunk test works…

The “Drunk Test”

Pretend your user is drunk. Now, they’re going to order a pizza on your App. (You don’t sell pizza? Not to worry, the principle is the same!)

So, what kind of problems would they face when drunk?

Well for one, their attention is impaired. They simply cannot process a lot of words and instructions. They need simple action words with basic pictures to communicate what they are to do. The simpler, the better.

And of course when drunk, vision isn’t 20/20. Small font and small buttons can be hard to see and focus on. Tiny radio buttons can be hard to hit. Radio buttons as well as any “click here” button should be large and easy to tap.

Drunkenness also leads a user to give up quickly. I mean, unless they’ve got a mega-craving for your pepperoni pizza, they’ll say “forget it” and find a pizza place who makes it easier to order.

The answer to this potential issue is simple. Don’t create barriers to order or for sign-up. For example, don’t ask for enrollment during an order process. (Ask afterwards instead.)

Now, none of this means you should dumb down an App. The user is drunk, not dumb. Keep the options you would normally offer. Give them options they’d expect. I mean, let them order the extra pepperoni they want – just don’t make them choose the kind of pepperoni.

Finally, remember not all mobile phones and devices are created equal. Some have larger screens, some have smaller. This means a form that works well on a Samsung Galaxy may not be ideal for an iPhone. Make your forms friendly to every platform.

When your App accounts for each of these factors, you’ll become the go-to for hungry customers whether they’ve imbibed or not. Even if you don’t sell pizza, accounting for these elements makes it easy for a customer to use your App. It makes your directions simple to follow, clearly explains the choices, makes selecting the options they want easy, and eliminates frustrating barriers.

Be sure not to deter users after you have put in the time and effort attracting them to your app. An easy-to-use App creates a flawless user experience. One they’ll likely repeat…even if you don’t sell pizza!

Want to learn more about ways in which you can help users find and use your app? Check out all of our articles on the subject right here.

As always, if you’re looking to learn more, please don’t hesitate to start a conversation with one of our experts.


Also published on Medium.