At the dawn of 2015 we find ourselves entrenched in a progressively exciting time for the way we utilize the Internet. With mobile and wearable technology gaining market share, it’s more important than ever to be sure your website is nimble enough to be competitive across all web-based devices. It’s time to get mobile friendly.
2014 saw the largest increase in mobile usage since the concept was introduced, and it’s showing no signs of slowing down. In fact, mobile web usage is the third most popular use for mobile devices behind only calls and texts and mobile is poised to very soon overtake desktop as the most preferred method for Internet browsing. Knowing this, there are a few key things to consider when designing and optimizing any website as mobile becomes the preferred way to consume information and make purchases:
Utilize a Responsive Web Design. In a nutshell, Responsive Web Design is the practice of designing a website to provide an optimal user experience on any device. Whether it be designing your site to fit all of your content to screens of various sizes, or just being coincident of how ads are displayed, it’s important to remember the goal is to keep the user engaged through a seamless browsing experience.
Be Mobile Friendly!
Fact: 40% of people will choose a different search result if the first is not mobile friendly. What this tells us is that even if you have invested the time and money to become the top result for your coveted “golden keyword”, it still may not garner the amount of traffic you desire.
Google has recently incorporated the practice of identifying search results with a “Mobile Friendly” tag if the site is easily compatible with mobile devices.
Achieving this “Mobile Friendly” distinction is dependent on following the guidelines for creating a site that is usable across all device platforms. For example – avoiding Flash which makes a site sluggish and spacing the links in your menu far enough apart so the fat-fingered population can move around pages with ease are both important considerations.
Know that the intent of mobile users is often very different than that of desktop users. It’s no coincidence that the rise of local search has coincided with the rise of mobile usage, as they are inherently linked. People are now making more of their purchase decisions while on the go. For brick and mortar businesses, making your locations, hours and contact information readily available is crucial. Ecommerce based businesses need to make sure the user can locate and purchase an item on your site with ease. Updating your check-out process to remove any roadblocks or ensuring the images of your products load quickly are among important areas to consider.
Designing and optimizing your mobile website with these three goals in mind will help you be more competitive in the mobile space and cultivate a happier, more loyal customer base.
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