Rich Snippets & Click-Through-Rates Impact on SEO

November 25, 2014

4 Minute Read

Major search engines are delivering increasingly accurate search results in an effort to match up with user intent. One way for website owners to ensure their pages display on relevant searches is to structure “semantically-friendly” site content using microdata. Microdata is used to insert metadata into existing web page content, giving the page more detailed context which provides an improved search experience for users.

Google Updates Webmaster Quality Guidelines, Includes Rich Snippets

Product, recipe, and review pages are just some of the common content types that can be marked up with microdata. Search engines will also sometimes give microdata-enabled pages a user-friendly “rich snippet,” a helpful tidbit under search listings that provides even more details about the page. Sometimes you might also see this referred to as a “rich answer“.

So why is microdata a good thing?

In addition to providing a richer, more relevant experience for search users, implementing microdata has plenty of benefits for site owners. Including microdata in your web content can improve SEO, increase your potential for receiving rich snippets, and encourage higher click-through-rates. It’s a great way to keep your content organized and search-friendly so that your target audience can find you easily.

Semantic data will only become more valuable as search evolves, so get on board now to start reaping the benefits of microdata. To learn more about how you can implement microdata on your website, download our ebook!

tweets in google searches

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The BFO Team

Here at BFO, we're always striving to bring you the latest and greatest in digital marketing insights and education. We're not ones to brag, but we've been lucky enough to be featured in all sorts of fancy publications and media outlets, strutting our stuff and showing off our industry expertise.