LFGSM lagged behind their peer group regarding website and mobile-responsive technologies. As a result, brand awareness and student acquisition opportunities were limited and underutilized. To increase digital opportunities and localized brand impact for LFGSM, BFO worked with the LFGSM digital team to develop a new, responsive website best-suited for Search Engine demands –the results have been outstanding.
Project success metrics included:
- New unique visitor sessions (+126.67%)
- Average session duration/site stickiness (+117.22%)
- Goal completions (342.22%)
- Goal conversion rate (113.42%)
The new LFGSM website experienced triple-digit growth from new users to goal completions and trumped competition in certain categories. Increased visibility across devices showcased LFGSM to a wider localized student population enacted by well-planned targeting strategies and utilization of on-page SEO best practices. Overall, LFGSM saw an increase in brand marketing consumption with a positive correlation to student application submissions.