Earlier this year, BFO applied for three U.S. Search Awards. We’re happy to announce we’ve made the Shortlists for all three! Like actors and actresses get excited by Academy Award nominations, we’re excited by our “nomination” for these three awards.
BFO is a finalist for the following three categories:
- Best Use of Search – Retail
- Best Large PPC Agency
- Best Large SEO Agency
These awards recognize agencies for strategy, creativity and results. We made the shortlist for “Best Use of Search – Retail” award with partner Zimmerman for the “Swishy Chug” campaign that developed in response to a prank on a nearby Jamba Juice by Ellen Degeneres and her guest, the world-famous singer Adele. During Adele’s farcical order which Ellen guided via wireless, Ellen whimsically created Britain’s version of the smoothie retailer “Swishy Chug.”
Tipped off to the coming spoof, Jamba Juice reached out and a joint effort between Zimmerman and BFO completed in less than a day capitalized on the joke and anticipated search to create a 2400% increase in traffic for Jamba Juice.
The other two awards recognize BFO’s innovative strategies and results for PPC and SEO client campaigns. Bai experienced a 543% increase in revenue from paid search as part of the PPC effort recognized by the U.S. Search Awards. Our SEO effort featured a migration of 18,000 pages for Motorola, completed in 18 months with only a 14% loss of organic SEO traffic against a standard expected drop between 15-25%.
This is the fourth year for the U.S. Search Awards. The awards celebrate the successes of companies in the areas of search, PPC and digital marketing. Hundreds of leading digital and search agencies and professionals apply every year from all across North America and beyond. Award winners will be announced tomorrow evening, October 12, during Pubcon Las Vegas.
At BFO, we are grateful for the recognition. Even more satisfying though are the results we produced for our clients, the fun we had doing it, and knowing our teams pulled together to overcome the challenges needed to deliver those results.
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Also published on Medium.