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The latest insights, guidance & industry best practices from the BFO experts.

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Data and Analytics

Why You Need to Transition to Server-Side Tracking

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Artificial Intelligence |

Paid Search |

Digital Marketing |

Google News

You Can Panic or You Can Pivot: Paid Media and the Emergence of Google SGE

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SEO |

Content Marketing |

Digital Marketing |

Google News

January 2024: SEO Shifts & Latest Google Algorithm Updates

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B2C Brands |

Digital Marketing |

ECommerce

10 Quick Tips for Maximizing Holiday E-Commerce Revenue

2021/10/28

October 28, 2021

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Digital Marketing

Centro & BFO: Search Marketing in Crisis

2020/04/29

April 29, 2020

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Data and Analytics

Death of the Cookie: A Panel Discussion

2021/07/29

July 29, 2021

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B2B Brands |

B2C Brands |

Digital Marketing

Digital Marketing Predictions for 2023

2022/12/08

December 08, 2022

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B2B Brands |

B2C Brands |

Digital Marketing

DIY Marketing: Express Strategic Planning

2022/01/01

January 01, 2022

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B2B Brands |

B2C Brands |

Digital Marketing |

Paid Search

Finding Digital Success in Uncertain Times

2023/06/21

June 21, 2023

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Digital Marketing |

SEO

The Future of Search: 2021 Playbook

2021/02/25

February 25, 2021

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Digital Marketing

Future of Search Marketing: Predictions for 2021

2021/01/27

January 27, 2021

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B2C Brands |

Content Marketing |

Digital Marketing |

ECommerce |

Paid Search |

Paid Social |

SEO

Holiday Planning Starts NOW: Stay Ahead of Your Goals

2022/09/22

September 22, 2022

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B2B Brands |

B2C Brands |

Content Marketing |

Digital Marketing |

Paid Search |

SEO |

Data and Analytics

Mastering the 2022 Pie: Assess your Digital Media Mix in the Post Pandemic World

2021/12/09

December 09, 2021

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Digital Marketing |

SEO

Are You Ready for the May Google Algorithm Change?

2021/05/25

May 25, 2021

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B2B Brands |

B2C Brands |

Content Marketing |

Digital Marketing

Not Your Grandma's Content Webinar: How Content Marketing Is Changing With User Behavior

2022/06/30

June 30, 2022

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Digital Marketing |

SEO

Part 2: Your SEO Strategy

2022/10/18

October 18, 2022

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Acccount-Based Marketing |

B2B Brands |

Digital Marketing |

Paid Social

Personalizing Your B2B LinkedIn Marketing Strategy

2021/06/24

June 24, 2021

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Digital Marketing

Reaching Audiences You Didn't Know You Had

2022/07/27

July 27, 2022

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B2B Brands |

B2C Brands |

Paid Search |

Paid Social |

Data and Analytics

Recover Facebook Advertising Tracking Data with Conversion API

2021/09/30

September 30, 2021

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Data and Analytics

Red Flags and Google Tags: Setting Up GTM for GA4

2022/08/24

August 24, 2022

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B2B Brands |

Paid Search

Secrets for Effective B2B Audience Targeting with Google Ads

2021/04/22

April 22, 2021

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SEO

Stop Chasing Google Rankings

2021/05/20

May 20, 2021

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SEO

Streamlining Your Internal Link Building Strategy

2022/03/24

March 24, 2022

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SEO

Streamlining Your Link Building Strategy Part 2: External Links

2022/04/28

April 28, 2022

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B2B Brands |

B2C Brands |

Digital Marketing |

SEO

The Intersection of Brand & Digital Marketing

2021/08/26

August 26, 2021

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Digital Marketing |

SEO

Tools & Technology to Develop a Successful SEO Strategy

2022/02/08

February 08, 2022

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Data and Analytics

Universal Analytics to Google Analytics 4: What to Know

2022/05/26

May 26, 2022

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Data and Analytics

Why You Should be Worried About Google Analytics 4: Webinar Replay

2023/03/29

March 29, 2023

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Acccount-Based Marketing |

B2B Brands |

Software & SaaS

Account-Based Marketing Best Practices for B2B SaaS Marketers

2024/10/01

October 01, 2024

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B2B Brands |

B2C Brands |

SEO

B2B + B2C Brand Guide to Search Marketing

2024/10/01

October 01, 2024

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Digital Marketing |

SEO

Biggest Challenges to SEO Success and How to Overcome Them

2024/10/01

October 01, 2024

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Digital Marketing

Choosing the Right Agency for You

2024/10/01

October 01, 2024

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B2B Brands |

Digital Marketing

Four Simple Ways to Optimize Lead Generation Strategies

2024/10/01

October 01, 2024

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Acccount-Based Marketing |

Digital Marketing |

Paid Social

LinkedIn Account-Based Marketing: The Quick Start Guide

2024/10/01

October 01, 2024

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Acccount-Based Marketing |

B2B Brands |

Digital Marketing

Managing & Maximizing Lead Generation Success

2024/10/01

October 01, 2024

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B2B Brands |

B2C Brands |

Digital Marketing |

Leadership

Marketer's Guide to Healthy Agency Relationships

2024/10/01

October 01, 2024

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Digital Marketing |

Software & SaaS

SaaS Marketer's Guide to Digital Marketing Success

2024/10/01

October 01, 2024

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+3,400% Increase in Conversions!

BAI Case Study

2020/07/09

July 09, 2020

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393% Increase in Conversions!

Seacoast Bank Case Study

2020/07/09

July 09, 2020

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117 Hours Saved Per Month!

SHI Case Study

2020/06/01

June 01, 2020

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B2B Brands |

B2C Brands |

Digital Marketing |

ECommerce |

Paid Search |

SEO

SEO Without Paid Media? Here's What You're Missing!

2023/09/27

September 27, 2023

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B2C Brands |

Digital Marketing |

Display and Programmatic |

ECommerce |

Paid Search |

Paid Social |

Travel and Hospitality

I Mustache You a Question...

2024/03/06

March 06, 2024

Read More

B2C Brands |

Digital Marketing |

SEO |

BFO in the Community

60% Increase in Page 1 Keyword Rankings!

American Marketing Association of Chicago Case Study

2024/02/19

February 19, 2024

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B2B Brands |

SEO

Full Keyword & Traffic Recovery in 1.5 Months!

Basis Case Study

2024/02/26

February 26, 2024

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B2C Brands |

SEO |

Content Marketing |

Digital Marketing

113% Increase in Overall Clicks!

Regal Bath & Kitchens Case Study

2024/10/29

October 29, 2024

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Paid Social |

Display and Programmatic

2025 Paid Media Ad Specifications Guide

2024/12/18

December 18, 2024

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Data and Analytics |

Digital Marketing

UTM Parameters and Channel Groupings in Google Analytics 4 Guide

2025/01/07

January 07, 2025

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Holiday Planning Starts Now

2023/09/28

September 28, 2023

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Who Are the People of BFO?

2024/07/24

July 24, 2024

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Google's Search Generative Experience (AI)

2023/10/05

October 05, 2023

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Artificial Intelligence

2023/10/19

October 19, 2023

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Starting With Full Trust

2023/10/26

October 26, 2023

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SMART Goals

2023/11/02

November 02, 2023

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Selecting the RIGHT Agency

2023/11/09

November 09, 2023

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What Is Strategy? (ESP)

2023/11/16

November 16, 2023

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What to Do With All That Data?

2023/11/30

November 30, 2023

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Your Digital Strategy Is Broken

2023/12/07

December 07, 2023

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Being Found as a Small(ish) Business

2023/09/21

September 21, 2023

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Top 5 Digital Marketing Trends of 2025

2025/01/30

January 30, 2025

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Paid Media and Artificial Intelligence

2025/01/16

January 16, 2025

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Starting With an Audit

2025/01/09

January 09, 2025

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Paid Search or Paid Social?

2024/12/19

December 19, 2024

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Overcoming the Pitfalls of Pmax

2024/12/12

December 12, 2024

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Don't Go Algo Chasin'

2024/12/05

December 05, 2024

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The Marketing Funnel Is Broken

2024/11/14

November 14, 2024

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Landing Pages

2024/11/07

November 07, 2024

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Entrepreneurs, Don't Try to Do Everything!

2024/10/10

October 10, 2024

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Optimizing SEO WITH Artificial Intelligence

2024/09/25

September 25, 2024

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Optimizing SEO for AI Generated Search Results

2024/09/12

September 12, 2024

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Entrepreneurial Tips

2024/09/12

September 12, 2024

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Get Out and See the World!

2024/06/13

June 13, 2024

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Honest About AI

2024/05/02

May 02, 2024

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The Firefighter and the Arsonist

2024/04/18

April 18, 2024

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Contextual Advertising

2024/04/11

April 11, 2024

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What Does Google Want With Reddit?

2024/04/04

April 04, 2024

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The Commoditization of Paid Media

2024/03/28

March 28, 2024

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Making Decisions as a Leader

2024/03/21

March 21, 2024

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New Google Algorithm Updates

2024/03/14

March 14, 2024

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A Cookie-less Future

2024/03/07

March 07, 2024

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Giving Feedback as a Leader

2024/01/18

January 18, 2024

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The Support of the Team

2024/01/11

January 11, 2024

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Google's Search Generative Experience and E-E-A-T

2023/12/21

December 21, 2023

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Top 5 Digital Marketing Trends of 2025: #5 First Party Data

2025/02/06

February 06, 2025

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Top 5 Digital Marketing Trends of 2025: #4 Zero-Click Content

2025/02/13

February 13, 2025

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Top 5 Digital Marketing Trends of 2025: #3 Media Mix Modeling

2025/02/27

February 27, 2025

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Top 5 Digital Marketing Trends of 2025: #2 AI and Conversion

2025/03/06

March 06, 2025

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Top 5 Digital Marketing Trends of 2025: #1 Optimizing for AI Search

2025/03/13

March 13, 2025

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Artificial Intelligence |

Content Marketing |

Digital Marketing

Kyle Geib

A Marketer’s Guide to How AI Is Reshaping Search

2025/06/11

June 11, 2025

Read More

SEO |

Content Marketing |

Digital Marketing

Jon Pappas

Schema 101: A Beginner-Friendly Guide to Boosting Search Visibility

2025/06/04

June 04, 2025

Read More

SEO |

B2B Brands |

B2C Brands

Jon Pappas

Using a New URL When Making a Site Transition

2025/05/27

May 27, 2025

Read More

SEO |

Restaurant & QSR

Jon Pappas

How to Optimize Your Restaurant’s Menu for Search

2025/05/20

May 20, 2025

Read More

Artificial Intelligence |

SEO |

Digital Marketing

Jon Pappas

AI in SEO: How Artificial Intelligence Is Transforming Search

2025/05/12

May 12, 2025

Read More

SEO

Jon Pappas

How to Nail Your Next SEO Site Migration: Best-Practice Checklist

2025/05/07

May 07, 2025

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Data and Analytics |

Digital Marketing

Lauren San Gregory

Microsoft UET Consent Mode: What You Need to Know

2025/04/21

April 21, 2025

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SEO |

Restaurant & QSR

Jon Pappas

Why Schema Markup Is Crucial for Restaurant SEO in 2025

2025/04/07

April 07, 2025

Read More

Digital Marketing |

Restaurant & QSR

Kyle Geib

How Retargeting Can Revive an Underperforming Restaurant Campaign

2025/03/26

March 26, 2025

Read More

Paid Social |

Digital Marketing

Scott Diebel

Reddit Advertising: What Are You Waiting For?

2025/03/20

March 20, 2025

Read More

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